Melbourne Business School News Emmeline’s stand out analytics degree

Emmeline’s stand out analytics degree

Emmeline Wu’s love for finance led her to study commerce at university, but after seeing how many people were in her lectures, she looked for a postgraduate degree to help her stand out from the crowd.


That’s when she discovered our Master of Business Analytics program.

“Commerce is very broad, and when you walk into a lecture, there’s sometimes more than 300 people there. With so many people, it's hard to differentiate yourself if you go straight into the workforce,” said Emmeline, who is now a Senior Data Analyst at KPMG, a role she secured soon after graduating and one she really loves.

“There's no typical day at KPMG. One day you'll be on a project for speech analytics around call centres, trying to identify customer sentiments. The next day, you'll be on a visualisation piece, creating dashboards, based on the different data sources. And the next day, it’ll be an information governance piece around the good practices for information management.”

While Emmeline’s interest in diving deeper into problems influenced her decision to study a master’s degree that was more technically challenging than her undergraduate degree, she was also attracted by the relevance of our Master of Business Analytics program to business decision making.

“To drive business decisions, you always need data. You need information to justify those decisions. But it’s sometimes really hard to translate technical knowledge into something that the business can understand. Studying the Master of Business Analytics has really helped me bridge the business and technical sides to deliver answers more clearly,” Emmeline said.

If you’re interested in studying the Master of Business Analytics, find out more about the program and come along to the next information session.