General Management Program
Improve the way you manage day-to-day business while building resilient teams and implementing strategic direction.
General Management Program Overview
Get a foundational understanding of strategy, marketing, finance, people and change management – and how they integrate for organisational success.
With key insights from experts in each field, our General Management Program will equip you with a framework for understanding the complexity and interrelation of challenges across your business.
Through a dedicated session with Australia’s AI pioneer, Professor Jon Whittle, you will explore the pitfalls and traps of AI and learn how AI is reshaping the core pillars of strategy, marketing, finance, and people management.
The program is an opportunity to broaden your executive skills and perspectives, while building the confidence needed to lead across different organisational functions.
Upon completion, participants will be eligible to have one elective subject waived from Melbourne Business School’s Part-time MBA program.
Who Should Attend the General Management Program?
Middle Management
- Experienced mid-to-senior level managers who are being positioned to take on a general management role or need to develop a broader perspective.
General Managers
- Who have recently moved into their role.
General Management Program Key Takeaways
Influence Optimal Performance
- Increase managerial impact
- Interpret financial data
- Align marketing and strategy
- Create and implement a strategic direction.
Harness Your Leadership Power
- Lead with a broader perspective.
Build Better Teams
- Build robust, resilient teams and foster collaboration.
General Management Program Topics Covered
Strategy
Marketing
Finance
People and Change Management
General Management Program Success Story
I found the course to be really rewarding and learnt a lot about myself as a general manager. Aviva, the facilitator, was amazing and kept us all fully engaged for the whole week.
MICHELLE HALL
General Manager of Operations and People, Four Pillars Gin
General Management Program Key Facilitators
PROGRAM DIRECTOR
Vivek consults widely to industry and government in Australia and globally. In addition to his role as Academic Director of Melbourne Business School’s Executive MBA Programs, he currently serves as a strategy advisor to the CEO of CSL and MD of Grannus Securities.
ASSOCIATE PROFESSOR
Deshani Ganegoda is an Associate Professor of Management. Her area of expertise focusses on topics of behavioural ethics, organisational justice, negotiation and conflict management, empathy, and workplace deviance. An award-winning educator and former PhD Program Director, she teaches across MBA and Executive Education programs and has been widely published in leading academic journals.
ACADEMIC DIRECTOR (MBA)
Nam has a PhD in Accounting and extensive experience in providing services to clients in various industries, such as cement, brewing and beverages, and real estate.
PROFESSOR OF MARKETING
Don is a marketing and brand expert who studies the impact that marketing activities have on company performance. He has worked with brands including Johnson & Johnson, NAB and Nestle.
PROFESSOR OF STRATEGY
Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.
Jon Whittle
DISTINGUISED FELLOW AND PROFESSOR (IDIA)
Jon is Australia's leading thought leader on AI for business, currently a Distinguished Fellow at the Institute for Digital Innovation and AI (IDIA). A former technical lead at NASA and director of CSIRO's Data61, he also founded Australia's National AI Centre. He has a global reputation for applying AI to achieve real world impact with a human-centred approach.
Upcoming Sessions
This is a non-residential program. The program fee covers tuition, learning materials and meals during the workshop.
As this program includes some evening activities and meals, we recommend participants stay either on-site at Melbourne Business School (based on availability) or we can recommend a variety of partnering hotels who can offer our guests special corporate rates. Please contact us for more information.
Read our full terms and conditions and other frequently asked questions for more information.
Program Enquiry
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