Melbourne Business School Short Courses General Management Program

General Management Program

Improve the way you manage day-to-day business while building resilient teams and implementing strategic direction.

Get a foundational understanding of strategy, marketing, finance, people and change management – and how they integrate for organisational success.

Get a foundational understanding of strategy, marketing, finance, people and change management – and how they integrate for organisational success.

With key insights from experts in each field, our General Management Program will equip you with a framework for understanding the complexity and interrelation of challenges across your business.

The course is a great opportunity to broaden your executive skills and perspectives, while building the confidence needed to lead across different organisational functions.

Who Should Attend?

Middle management

  • Experienced mid-to-senior level managers who are being positioned to take on a general management role or need to develop a broader perspective

General managers

  • Who have recently moved into their role

Key Takeaways

Influence optimal performance

  • Increase managerial impact
  • Interpret financial data
  • Align marketing and strategy
  • Create and implement a strategic direction

Harness your leadership power

  • Lead with a broader perspective

Build better teams

  • Build robust, resilient teams and foster collaboration

Topics Covered

Strategy Icon


Understand, review and develop strategic action plans for your organisation to achieve greater performance and an effective and sustainable competitive advantage
Marketing Icon


Learn how to build, manage and oversee the execution of effective marketing strategies to drive demand and business growth
Finance Icon


Understand and interpret key financial factors within your organisation to successfully evaluate and monitor your organisations financial performance
Management Icon

People and change management

Learn how to drive the prioritisation of people in your organisation and support critical change processes successfully

Success Story

The main attraction was the leadership development and understanding the functions of leadership. I learnt a lot about patience, fortitude and clarity from the program.

Chairperson, Victorian Multicultural Commission

Read more

Key Facilitators

Aviva Berzon

Aviva Berzon


A workplace relations lawyer by background, Aviva moved into consulting, executive coaching and professional development after realising her passion for unlocking leadership capability in others.

Narelle Crux

Narelle Crux


Narelle is an experienced HR leader who has held senior roles with Rio Tinto and BHP in charge of functions including talent management, succession planning, employee engagement and diversity and inclusion.

Brandon Lee

Brandon Lee


Formerly of London Business School, Brandon specialises in strategy, entrepreneurship, organisation theory and innovation, and has consulted to IBM, KPMG, Energy Australia and many other organisations.

Henry Botha

Henry Botha


Henry has spent his career working in accountancy and finance. His passion is for helping people overcome their fear of numbers and discover the power of financial skills for the first time.

Geoff Martin

Geoff Martin


Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.

Don O'Sullivan

Don O'Sullivan


Don is a marketing and brand expert who studies the impact that marketing activities have on company performance. He has worked with brands including Johnson & Johnson, NAB and Nestle.

Upcoming Sessions

This is a non-residential program. The program fee covers tuition, learning materials and meals during the workshop.

As this program includes some evening activities and meals, we recommend participants stay either on-site at Melbourne Business School (based on availability) or we can recommend a variety of partnering hotels who can offer our guests special corporate rates. Please contact us for more information.

Applications typically close four weeks prior to commencement, however, to secure your place, we encourage you to apply early. Applications received less than four weeks prior to commencement will be assessed on a case-by-case basis.

A non-refundable deposit of $1,000 will be required to confirm your booking.

Read our full terms and conditions and other frequently asked questions for more information.


15 - 19 Mar Carlton
5 days
$10,100 AUD
17 - 21 May Carlton
5 days
$10,100 AUD
16 - 20 Aug Carlton
5 days
$10,100 AUD

Program Enquiry

Fill out the form below with details of your enquiry and our team will respond to your request within three business days,
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