Product Management (online)
Learn from product leaders to get ahead in the product management industry through real-life projects, frameworks and tools.
Product Management Overview
Master the craft of product management from real-life product leaders.
In this short course, you will learn how to manage a product following key principles, validate product opportunities, craft an influential product strategy, and win over your customers right from launch day.
Product managers require a breadth of knowledge and skills to interpret and understand customers' needs. They lead designers and developers to create valuable products to achieve business goals. They also influence product sales, measure growth, and oversee ongoing commercial success.
Product managers are in high demand right now, with Seek (2023), predicting a 22.3% job growth rate over the next five years.
Who Should Attend Product Management?
Mid-career Professionals
- Mid-career professionals with product experience or who work with Product Managers or teams who wish to master the core principles of product management and product strategy.
New Product Managers
- This short course is also suitable for professionals who want to transition into the role of a product manager by understanding the role product management plays within a business.
Prodcut Management Key Takeaways
Gain the Confidence to Lead Product Discovery and Delivery in any Company
- Gain practical and real-world insights and knowledge that you can apply to your role, now and in future.
- Join one of the most lucrative paid roles in the product management field for early- to mid-career professionals.
- Leave a legacy by creating products and services that can potentially change the world.
Build Desirable Products That Customers Love
- Learn to assess product ideas through design thinking and business model generation.
- Develop world-class product strategies to outperform the market.
- Create product-led growth strategies to achieve business objectives.
Scale Your Career with Expertise From Leading Industry Experts
- Network with a round table of product leaders and hiring managers, including leading industry partner Linktree.
- Learn the latest frameworks and real-world tools that product managers use.
- Gain the confidence to future proof your career as a product manager.
Product Management Topics Covered
Leading Organisational Growth Through Compelling Products
Product-led Business Growth
Identifying Product Opportunities in the Market
Evaluating Product Potential
Conceptualising Compelling Products
Validating and Communicating Product Ideas
Product Management Success Story
The experience in the Product Management short course was a game-changer, offering fresh insights, new pathways, and a deep dive into the synergy of commercialism and leadership in the portfolio. I am looking forward to embracing innovation, fostering leadership, and reaching new heights in product management.
EHSAN NAUMANN ALI
Product Manager E-commerce
Expand or Deepen the Capabilities of Your People
Melbourne Business School’s short courses help organisations develop executive alignment through consistent and productive behaviours and capabilities.
This leader-led change will empower your team to tackle any future business challenges as a united force.
For organisations enrolling multiple participants across our short courses within a 12-month period, tailored group pricing may be available.
Program EnquiryProduct Management Key Facilitators
David Wang
PROGRAM FACILITATOR
Group Product Manager, Linktree Founder, Product Academy
David's career spans across influential companies like Linktree, Airtasker, and Expedia, enabling founders to raise over 2M+ in venture funding and guiding hundreds toward fulfilling careers in product management. Now, he's dedicated to teaching practical, modern product management at Melbourne Business School.
Chris Grannell
COURSE CONTRIBUTOR
Advisor and fractional CXO, We Keep Good Company
Chris works at the intersection of strategy, product development, operations, and marketing. His extensive background encompasses roles at Adventus.io, Carsales.com, Solvup.com, and various consulting projects.
Amit Singh
COURSE CONTRIBUTOR
Senior Director, Global & Integrated Marketing at Adobe
Amit is a global brand marketing leader with 20+ years of experience and has led brand marketing, advertising, digital, partnerships, and agency management at iconic brands like American Express, Nintendo, and Starbucks.
Upcoming Sessions
This is an online program with weekly learning modules, interactive activities, and live workshops. The program fee covers access to cutting edge online curriculum and selected licenses to online tools.
Read our full terms and conditions and other frequently asked questions for more information.
Program Enquiry
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