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Master of Marketing

Our specialist degree for marketing professionals that will also boost your management and leadership potential.

Enhance your strategic marketing skills and advance your career.

Enhance your strategic marketing skills and advance your career.

Our Master of Marketing and Graduate Diploma in Marketing will teach you about the changing nature of theory and practice, including cutting-edge concepts and practical tools and techniques for marketing analysis, planning and execution.

You will also boost your leadership potential with an understanding of the dynamics of modern business and introducing you to important subjects including leadership, ethics, accounting, managing people and economics.

Student Experience

People come to Melbourne Business School because they want to study with the best.

We attract some of the brightest academics from around the world, who teach in class sizes much smaller than their colleagues overseas and are accessible to you throughout your studies.

Our campus is just four tram stops from the centre of Melbourne and has vibrant communal areas with accommodation available nearby.

We offer opportunities for self-development via a wide range of electives, co-curricular activities, and host regular industry networking events.

Success Story

I found it really fascinating. I didn't have any context about marketing beforehand but soon realised it was a big part of the world we live in.

JASON CHUEI
Head of Corporate Social Responsibility, Asia Pacific, Expedia

Read more

Study Options

Jump straight into our Master of Marketing or start with the shorter Graduate Diploma.

Grad Dip Marketing 12 months

Graduate Diploma

Gain a complete marketing toolkit with the Graduate Diploma in Marketing that will develop your marketing insight and business knowledge.

 

What will I study?

  • Business Essentials
  • Five core subjects
  • Three elective subjects
Master of Marketing 18 months

Master of Marketing

Complete the Master of Marketing to unlock your full marketing potential, transform the way you see business and maximise your career opportunities.

 

What will I study?

  • Business Essentials
  • All core subjects
  • Four elective subjects

Core Subjects

Business Essentials

Develop an essential foundation for becoming an effective business executive, including the skills for successfully completing more advanced subjects of the Master of Marketing program.

You will gain a clear understanding of the key areas needed to successfully manage a business, including leading and managing people, growing demand, managing operations, and managing financial sustainability.

Leadership (0.5 subject)

Build leadership capability by developing your intrapersonal and interpersonal skills. Explore theoretical concepts and perspectives alongside practical exercises to prepare you for the challenges of leading in a complex environment.

Managerial Ethics and Business Environment (0.5 subject)

Find out how the societal context affects organisations and their strategies, as well as why managerial ethical problems frequently arise in the business context.

Learn to evaluate business decisions by considering various stakeholders and the moral reasoning frameworks that can help you be more aware of ethical pitfalls.

Marketing

Learn to manage market demand using proven demand‐side strategies. You will learn to recognise, create, grow and protect market‐based assets that influence demand and how marketing investments help develop and translate market‐based assets into outcomes that ensure an organisation’s long‐term survival and success.

Consumer Behaviour

At its essence, marketing is an attempt to influence consumer behaviour. Dive into the fundamental theories and concepts of consumer psychology and the research empowering it to enhance your understanding of why people choose, use and evaluate goods and services the way they do – gaining powerful influence tactics.

Marketing Strategy

Discover the benefits of undertaking marketing actions within a strategic framework. Through analysis, planning, generating and calibrating strategic options, you will learn how a good marketing strategy works with the target segment to refine organisational vision and focus efforts on the most worthwhile of opportunities.

Data Analysis (Masters only)

Gain the core skills to extract information from data to inform managerial decisions. You will learn quantitative analysis, analytical thinking and ways to measure performance, which will build in you the framework for solving complex business problems and the foundation for advanced MBA subjects.

Managerial Economics (Masters only)

Learn to properly develop and evaluate strategic business options and informed decisions using managerial tools for economic reasoning. You will discuss fundamental concepts and develop analytical skills required in managerial and strategic decision‐making.

Marketing Research (Masters only)

Examine qualitative and quantitative techniques of marketing research to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. You will then conduct a field-project on a marketing research problem.

Elective Subjects

Brand Management

Open your mind to the challenges of building, protecting and strengthening a brand. You will take an applied approach to examining how to manage a brand, including the research, strategy and architecture that goes into a brand and ways to build, position and extend it as found in B2B, consumer and luxury retail brands.

Marketing Communications

Explore what leading firms are doing in response to changes affecting the discipline of marketing communications. You will learn the concepts and techniques of contemporary communications, including design, implementation, planning and how to manage multiple media, such as online, broadcast and more.

Digital Product Management

Product Managers must understand customer and business needs to drive the development of digital products. Learn to work through the digital product lifecycle, from writing the product requirements to managing the development trade-offs and prioritisation to delivering the products to users and finally improving the products through iteration.

Negotiations

Negotiation is the art and science of securing agreements between two or more interdependent parties. Discover why people and organisations behave the way they do in competitive situations and come to understand the broad spectrum of negotiation problems faced by managers and professionals in a global context.

Leadership and Change

Explore a leader's role and its impact and influence on organisational performance. You will examine the theory and practice of how leadership makes a difference and learn to understand your own leadership capabilities and challenges.

Marketing Analytics

Meet With Us

Let us answer your questions face-to-face.

Let us answer your questions face-to-face.

The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or set up a video conference for an online face-to-face conversation. 

We can assist you with information on subjects and study materials, campus life, funding your course or any other areas you might be interested in. 

If you're interested in studying at Melbourne Business School, please join us for an online information session or contact us to arrange a time that suits you.

Career Management Centre

Recruitment Partners

By partnering with leading organisations, our Careers Management Centre can connect you to top-tier firms in Australia and around the world.

Individual coaching session at the hub

Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.

Investment

Program Fee

The 2022 program fee is $4,300 per subject (12.5 credit points equivalent). Fees are paid per subject, per term in advance.*

FEE-HELP

FEE-HELP is available for eligible Australian citizens and permanent residents.

Company Sponsorship

Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying a Master of Marketing to the organisation. Please contact us for more information.

Other Costs

Approximately $120 per subject is a reasonable amount to budget for textbooks and other study-related expenses.

*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.

Scholarships

We have a wide range of scholarships available to support your study at Melbourne Business School. Our scholarships encourage diversity, provide opportunity and reward talent.

You will automatically be considered for a scholarship when you apply – but to be eligible for some, you need to apply by a certain date.

For more information, visit our Scholarships  page

How to Apply

Application Process

Apply

  1. Commence an application to become familiar with the application process.
  2. Meet with us to find out more about the School and program.
  3. Complete and submit your application by the application closing date.

Offer

The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.

Application Deadlines

Closing dates for the Master of Marketing are as follows:

January Intake
Application deadline: 15 November
Class commences: 14 January

April Intake
Application deadline: 11 March
Class commences: 08 April

June Intake
Application deadline: 03 June
Class commences: 01 July

September Intake
Application deadline: 26 August
Class commences: 23 September

The deadline for all applications is 11.59pm AEST.

Late applications may be considered on a case-by-case basis. Please contact us for further advice.

Application Requirements

For a successful application, you will need:

  • An up-to-date CV, showing a minimum of two (2) years’ of professional work experience.
  • A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
  • A passport or verified document showing current citizenship / residency status.
  • An excellent command of English (copy of IELTS or TOEFL score*, where required) if you are a non-native speaker.
  • Personal statements relating to your goals and how you can contribute to the program.
  • The names and contact details of two (confidential) professional referees.

You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.

This program is only open to domestic students (Australian/NZ citizens, Australian PR visa holders or any Australian visas without study restrictions).

*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5.
For
TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.
PTE Overall score minimum of 65, with writing skills of minimum 65 and no other communicative skill below 50

Entry Requirements

  • Two years work experience
  • A university degree or six years of work experience
  • Two confidential professional referees
  • English proficiency

For more information, visit our application FAQ's page.

Apply Now

September Applications
September 2022
Applications close 25 August 2022
APPLY
September 2022 Graduate Diploma
Applications close 25 August 2022
APPLY
January Applications
January 2023
Applications close 15 November 2022
APPLY
January 2023 Graduate Diploma
Applications close 15 November 2022
APPLY

Program Enquiry

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