The Master of Digital Marketing is designed to provide a leading-edge theoretical and practical foundation in the domain of Digital Marketing.
The Master of Digital Marketing will teach you how to design the digital customer experience, which digital metrics matter, how to apply customer analytics, how best to craft creative viral content, and best-practice examples from industry thought leaders.
The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, combined with application through interaction with executives and the opportunity for internships.
This program is academically rigorous, practically orientated, and globally relevant.
This course is offered at the University of Melbourne, Parkville campus.
For detailed information on the course including subject information, fees and how to apply, please visit Study Hub on the University of Melbourne website.