Events and Information Sessions Spurious Links and Real Insights: Making Sense of Data

Spurious Links and Real Insights: Making Sense of Data

location_on Zoom
calendar_month Thursday, 18 September 2025
access_time 12.00 PM - 1.00 PM
attach_money Free
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Data Centre for Business Analytics Full-time Master of Business Analytics
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We are surrounded by data, headlines, and claims that suggest one thing causes another. But how do we know if that’s truly the case?

This 60-minute online masterclass will illuminate the critical distinction between correlation and causation, showing why this understanding is fundamental to sound reasoning and better decision-making.

Together, we will cut through the noise of simple correlations to demonstrate why causality is what truly matters in most business contexts. We will explore why establishing causality is a complex challenge and how we can use analytics models to uncover the true drivers of outcomes.

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About our speaker

Yalçın Akçay

Yalçın Akçay

Professor Yalcin Akcay is the Co-Program Director for the Data for Decision Makers Short Course and Professor of Operations at Melbourne Business School.

He received his dual-title PhD from the Penn State Smeal College of Business. Previously, he was an Associate Professor at Koç University.

Yalcın’s research focuses on revenue management, dynamic pricing, inventory management, retail operations, stochastic modelling of service and manufacturing systems. Yalcın teaches Operations Management on the MBA, Executive MBA and Senior Executive MBA programs.

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