Melbourne Business School News Inside our fifth annual Melbourne Business Analytics Conference

Inside our fifth annual Melbourne Business Analytics Conference

One of Melbourne Business School's biggest events will be back in person this year – safety permitting.

Professor Yalçın Akçay, Director of the Centre for Business Analytics at Melbourne Business School

After a hiatus in 2020 due to COVID-19 and a virtual conference last year, Australia's biggest data analytics industry event is returning in person.

The Melbourne Business Analytics Conference will return to the Melbourne Convention and Exhibition Centre this year on Tuesday, October 11.

One of Melbourne Business School's largest annual events, the theme of this year's conference is "Learning and Unlearning: Thriving Businesses In Times of Rapid Change".

For Professor Yalçın Akçay, the new Director of the Centre for Business Analytics, the theme is an opportunity to explore the impact of the last few years.

"The theme is about how data and analytics can be key drivers of organisational and even societal success in an environment where there is massive uncertainty and disruptions," he says.

"Over the past few decades, organisations perfected the way they conduct business and may have even gotten a little 'too comfortable'.

"The COVID-19 pandemic triggered many businesses to revisit their existing strategies and learn new ways of doing business, just to survive – many of which were centred around big data and analytics.

"Organisations also had to 'unlearn' some of their existing business practices to adapt to the rapidly changing business environment. Some of the business practices which drove success in the past turned out to be useless, and sometimes detrimental, for their business during the pandemic.

"These organisations quickly realised that they needed to adopt the mindset and principles of data-driven decision making to future-proof their business."

Local and international guest speakers

More than 15 high-profile speakers have been booked to deliver at the conference so far, including:

Professor Akçay says one of the personal highlights he is looking forward to will be hearing from Dr Weigend, whose list of industry achievements is legendary.

"Andreas is a former Chief Scientist at Amazon where he worked directly with Jeff Bezos and Andy Jassy, advised Angela Merkel and Olaf Scholz as a member of the Digitalrat, the Digital Council of Germany, and coached Jack Ma at Alibaba," he says.

"He is the author of the bestseller Data for the People, available in eight languages. As an advisor and consultant, he helps organisations ask the right questions, leveraging data and analytics.

"In simple words, he helps companies to 'figure out what to do with data'. I think this basic question is going to resonate with a lot of people."

New $10,000 prize for practitioners

This year's Melbourne Business Analytics Conference will also mark the first awarding of the inaugural Practice Prize, established to recognise outstanding applications of business analytics with significant organisational impact.

Professor Akçay says the prize had already drawn submissions from around the world.

"For our inaugural competition, we received an amazing response with initial submissions from all around the world, including Australia, US, Singapore and Turkey," he says.

"I wholeheartedly invite everyone to witness these cutting-edge practical applications of analytics with significant impact."

Finalists for the prize will make their presentations in a special session at the conference, with the winner receiving a $10,000 prize. The expert judging panel will include:

To learn more and book tickets, visit the Melbourne Business Analytics Conference page.

For more analytics information and research, visit our Centre for Business Analytics page.

To find out more about studying at Melbourne Business School, visit our Degree Programs and Short Courses pages, or learn about our range of services For Organisations.