Brandon Lee

Associate Professor Business Strategy

Brandon Lee joined Melbourne Business School in 2014 and is currently Associate Professor of Business Strategy.

Brandon Lee is an Associate Professor at Melbourne Business School and is an experienced consultant, researcher and executive educator in the areas of strategy, entrepreneurship, organization theory, and innovation. He currently serves as the Program Director of the Strategic Awareness and Business Acumen and the Developing Strategic Thinking and Awareness Programs at the Melbourne Business School and regularly teaches MBAs and senior executives.

A London Business School faculty member prior to joining Melbourne Business School, he has extensive experience helping executives in Australia, Asia, North America, Europe, and the Middle East craft strategy and has consulted to IBM, KPMG, Schneider Electric, Lloyds, Energy Australia, Janssen, USG BORAL, and multiple start-ups.

Dr. Lee’s research focuses on new market emergence and the creation and exploitation of new business opportunities. His work has been published in world-class journals such as Strategic Management Journal, Academy of Management Journal, Administrative Science Quarterly and Organization Science. He is a member of the Editorial Boards of Academy of Management Journal and Administrative Science Quarterly. He holds undergraduate degrees in Political Science and Anthropology from Brigham Young University and an M.S. and PhD in Organizational Behavior from Cornell University.

Please see Brandon Lee’s curriculum vitae for further information.

Most Recent Research

"Toward a theory of entry in moral markets: The role of social movements and organizational identity” (with Panikos Georgallis), Strategic Organization. Forthcoming.

“Gone with the wind: The evolving influence of social movements and counter movements on entrepreneurial activity in the U.S. wind energy industry” (with Chad Carlos, Wesley Sine and Heather Haveman), In S. Dorobantu, R.V. Aguilera, J. Luo, and F.J. Milliken (Eds.) Sustainability, Stakeholder Governance, and Corporate Social Responsibility. Advances in Strategic Management, Volume 38. Emerald Publishing Limited, 2018.

'Collective action and market formation: An integrative framework' (Lead author, with Jeroen Struben and Chris Bingham), Strategic Management Journal, Vol.39, no.1, pp 242-266, 2018.

'Market mediators and the tradeoffs of legitimacy-seeking behaviors in a nascent category' (Lead author, with Mike Lounsbury & Shon Hiatt), Organization Science, Vol. 28, no.3, pp.447-470, 2017.

‘Organizational responses to public and private politics: An analysis of climate change activists and US oil and gas firms’ (with Shon Hiatt and Jake Grandy), Organization Science, vol. 26 , no. 6, pp. 1769–1786, 2015


2015, Best Conceptual Paper Award, Entrepreneurship Division, AOM, Vancouver.

2015, Best Paper Award, SEE Conference, Denver, CO.

2014, Winner, Outstanding Paper Award ARCS conference, Ithaca, NY.

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