Master of Marketing

Master of Marketing


Combine world-renowned faculty with an incredible program and you have a Master of Marketing that will transform your life. The course will broaden your general management skills, enhance your strategic marketing prowess and advance your career.

The Master of Marketing program builds your skills by providing you with an understanding of:

  • The changing nature of marketing management theory and practice
  • The structure and operation of markets in dynamic, global, information-intensive environments
  • The cutting-edge concepts, processes and managerial frameworks of marketing
  • The practical tools and techniques for marketing analysis, planning, implementation and evaluation.
  • Principal business functions, including accounting, economics and management

By utilising the full range of teaching and learning approaches, including lectures, seminars, published and ‘live' case studies, site visits and applied projects, Master of Marketing students gain critical knowledge and capabilities for leading and managing teams and communicating across multiple business functions.​​​​​​