Master of Marketing

Master of Marketing


Combine world-renowned faculty with an incredible program and you have a Master of Marketing that will transform your life. The course will broaden your general management skills, enhance your strategic marketing prowess and advance your career.

The Master of Marketing program builds your skills by providing you with an understanding of the:

  • Changing nature of marketing management theory and practice
  • Structure and operation of markets in dynamic, global, information-intensive environments
  • Cutting-edge concepts, processes and managerial frameworks of marketing
  • Practical tools and techniques for marketing analysis, planning, implementation and evaluation
  • Principal business functions, including accounting, economics and management.

Students will gain critical knowledge and capabilities for leading, managing and communicating across multiple business functions by utilising approaches from lectures, seminars, site visits, applied projects, and published and live case studies.