The Master of Management (Marketing) enables you to develop, implement and control integrated marketing programs.
Build a strong marketing skillset and business breadth. Learn the skills to attract and retain customers and improve experience. You can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.
The program focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing.
The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
This course is offered at the University of Melbourne, Parkville campus.
For detailed information on the course including subject information, fees and how to apply, please visit Study Hub on the University of Melbourne website.