Leading Strategy with AI and Exponential Technologies (online)
Reimagine your business strategies through the disruptive innovation lens of AI.
Leading Strategy with AI & Exponential Tech Overview
Lead your team into the AI-driven future of work.
Gain critical insights into how to recognise, apply and benefit from the adoption and integration of AI and related exponential technologies in your industry and sector.
Using an innovative framework, you will learn to reimagine your business strategies through the disruptive innovation lens of AI. By the end of the course, you will leave with a comprehensive strategic approach for leveraging AI's transformative power, ensuring competitive advantage, enhanced efficiency, and sustainable growth.
You will learn about the origins and nature of AI and related exponential technologies shaping the contemporary commercial landscape, the opportunities, threats, and responsibilities plus how to harness the incalculable potential of these innovations in the context of your own industry and organisation.
This short course combines familiar business models, case studies, and frameworks over six modules to both interrogate and reimagine your business strategy by viewing your organisation through the new lens of Artificial Intelligence.
Who Should Attend Leading Strategy with AI & Exponential Tech
Mid-career to senior professionals
- Tailored for mid-to-senior professionals across all functional areas, as well as small business owners and entrepreneurs. It is equally beneficial to professionals eager to grasp the impact of AI in business.
Leading Strategy with AI & Exponential Tech Key Takeaways
Master the Disruptive Potential of AI and Exponential Technologies
- Learn how to identify and analyse the impact of AI on your organisation's operations and strategy.
- Develop skills to leverage AI for tangible results, driving efficiency and securing a competitive edge.
- Build the foundational knowledge needed to confidently participate in and contribute to critical conversations about AI and its disruptive potential.
Cultivate Customer-Centricity with AI
- Identify how AI can enhance customer value and personalise service delivery across different market segments.
- Incorporate AI insights into strategic planning for targeted customer engagement.
- Develop ethical AI strategies to meet the evolving needs of your customers, building loyalty and advocacy.
Fuel Sustainable Growth with AI
- Identify the levers and inhibitors of business growth and discover how AI and exponential technologies can be utilised for sustainable expansion.
- Explore strategies for AI-powered sales forecasting, pipeline management, and market opportunity analysis.
- Evaluate the challenges and opportunities in creating and implementing AI-driven growth strategies.
Leading Strategy with AI & Exponential Tech Topics Covered
Introduction to AI & Exponential Technologies
AI and Exponential Technologies (ETS's): Implications for Business Strategy
Data-Driven versus Data-Led Decision Making
Augmented Experiences, Customer Centricity in the AI Age
Applying AI as a Tool for Growth
Ethics & Privacy in an AI Era
Expand or Deepen the Capabilities of Your People
Melbourne Business School’s short courses cater to organisations looking to expand or deepen the capabilities of their executive leadership team in a complex, ever-evolving business environment.
This leader-led change will empower your team to tackle any future business challenges as a united force. For organisations enrolling multiple participants across our short courses within a 12-month period, tailored group pricing may be available.
Program Enquiry
This immersive program provides participants with the strategic lens and practical know-how to integrate AI and exponential technologies into their organisational strategy for sustainable growth and competitive advantage. It is not just about understanding AI, it is about harnessing its transformative potential to shape the future – a crucial skill for any leader looking to thrive in the years to come.
GEOFF MARTIN
Professor of Strategy
Facilitators
Danielle Malone
EXECUTIVE IN RESIDENCE, CENTRE FOR BUSINESS ANALYTICS, MELBOURNE BUSINESS SCHOOL
Prior to her role at MBS, Danielle was KPMG Consulting Australia's lead Partner for AI and has over 20 years' experience specialising in the application of Data and AI across major organisations in ASPAC, EMEA and the USA. She specialises in planning, organising, executing and managing the data environment to solve key business problems.
Dr Kim Oosthuizen
HEAD OF ARTIFICIAL INTELLIGENCE – ANZ, SAP
With over 20 years’ of experience spanning South Africa, UAE, and Australia, she held various operations, Centre of Excellence, and technology roles. Holding a PhD in AI integration into business, Kim is passionate about leveraging AI to simplify processes. Her research has led to multiple academic publications exploring AI integration into business. She founded the SAP AI Council in Australia to focus on the responsible adoption, operation, and scaling of AI.
Stephen Endersby
FOUNDER AND DIRECTOR, TiOLi GROUP
With over 30 years’ of experience in various roles, including entrepreneurship and strategic leadership in both the public and private sectors, Stephen has extensive knowledge across industries such as education, health, mining, and ICT. Holding an Honours degree in Commerce from The University of the Witwatersrand, Stephen has also lectured on marketing and strategic management. He is passionate about the adoption of artificial intelligence and harnessing the potential of disruptive exponential technologies to catalyse business efficiency and reimagine traditional business operating models.
Amit Singh
SENIOR DIRECTOR, GLOBAL & INTEGRATED MARKETING AT ADOBE
Amit is a globally experienced brand marketing leader. During his 20+ yearlong professional career, he has led brand marketing, advertising, digital, partnerships, and agency management at some of the world’s most iconic brands including American Express, Nintendo, Starbucks, and today, Adobe. His cross-category experience includes professional stints across the US, Australia, and Asia.
Geoff Martin
PROFESSOR OF STRATEGY, MELBOURNE BUSINESS SCHOOL
Prior to completing his PhD at IE Business School in Madrid and his MBA at MBS, Geoff held a number of senior strategy and operational risk positions at Deloitte (Sydney), GT Global (Dublin), TXU (London), IAMCO (London, Johannesburg), Egg Bank (London) and Credit Suisse (Singapore, London), where he was Vice President.
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