Nico Neumann to join Melbourne Business School

Dr Nico Neumann is joining Melbourne Business School as an Assistant Professor to do research and teach marketing courses, with a focus on analytics, marketing automation and technology management.

Dr Nico Neumann is joining Melbourne Business School as an Assistant Professor to do research and teach marketing courses, with a focus on analytics, marketing automation and technology management. 

The business school is one of the highest ranked in Australia and the world for its MBA and executive education programs, with the Financial Times ranking it No. 3 globally for its marketing expertise in 2017.

“My goal has always been to educate managers about data, measurement and transparency issues and help move the industry in the right direction, so moving to MBS is a perfect fit,” Dr Neumann said. “Thanks to its many outstanding faculty members, including Mark Ritson and Ujwal Kayande, I am sure we will have many fruitful and fun discussions.”

The business school is home to the trail-blazing Master of Business Analytics program and the Centre for Business Analytics, allowing Dr Neumann to pursue ad-tech and his research interests with its many industry partners. Dr Neumann is expected to take up his new position by October.