Alumni Evenings with Don O'Sullivan: Why your brand probably isn't what you think it is

Brands influence more of our behaviour than we might think - and they're notoriously difficult to control. 

In the second of our Alumni Evenings for 2024, Professor of Marketing Don O'Sullivan explored the challenges that individuals and organisations face in managing their brand, as well as what they can do about it.

Don teaches Marketing, Brand Management and Marketing Strategy on our MBA programs and short courses. His research has been published in the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Strategic Management Journal and more. Alongside his academic career, Don also works with some of the world's biggest brands.

MBS Alumnni were invited to join this event online or in person, with networking drinks following the presentation. Alternatively, Melbourne Business School alumni, including those who completed a short course or studied at the Faculty of Business and Economics at 198 Berkeley Street, current MBS Students, and guests were invited to join online.

This event has ended. Register for our next Alumni Evenings events here.