Melbourne Business School Events and Information Sessions Alumni Evenings with Don O'Sullivan: Why your brand probably isn't what you think it is

Alumni Evenings with Don O'Sullivan: Why your brand probably isn't what you think it is

Thursday, 13 June 2024
5.30 PM - 9.00 PM

Brands influence more of our behaviour than we might think - and they're notoriously difficult to control. 

In the second of our Alumni Evenings for 2024, Professor of Marketing Don O'Sullivan explored the challenges that individuals and organisations face in managing their brand, as well as what they can do about it.

Don teaches Marketing, Brand Management and Marketing Strategy on our MBA programs and short courses. His research has been published in the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Strategic Management Journal and more. Alongside his academic career, Don also works with some of the world's biggest brands.

MBS Alumnni were invited to join this event online or in person, with networking drinks following the presentation. Alternatively, Melbourne Business School alumni, including those who completed a short course or studied at the Faculty of Business and Economics at 198 Berkeley Street, current MBS Students, and guests were invited to join online.

This event has ended. Register for our next Alumni Evenings events here

 

contact
Networking

Location

Melbourne Business School

200 Leicester Street
Melbourne 3053
VIC

Meet the speaker

Don O’Sullivan joined Melbourne Business School in 2008 and is a Professor of Marketing

Don O’Sullivan joined Melbourne Business School in 2008 and is a Professor of Marketing

Don teaches Marketing, and Brand Management and Marketing Strategy on our MBA, Executive and Senior Executive MBA programs and General Management and Advanced Management executive education programs.

Learn more here.