Virtual Talking Data Series: Elisa Koch, Head of Data & Analytics, AFL
Topic: Doubling-down on data – how the pandemic has accelerated the AFL’s data agenda
The COVID-19 pandemic has disrupted how many businesses and industries operate, and the sporting industry is no exception. Flexibility and agility are not buzzwords anymore and the ability to readily adapt is enabled by timely data in the hands of decision makers. Learn how the AFL is leveraging data to navigate through the pandemic and accelerate its roadmap to become a data-driven organization.
About Our Speaker
Elisa has twenty years of experience in data and analytics starting in the USA. She has worked with some of the largest and most prestigious brands in Australia, most recently at the AFL. Elisa also completed an MBA from both Columbia and London Business School. As an analytics leader, she seeks to inspire customer-focused action through measurement and data-driven storytelling.