Master of Marketing
Our specialist degree for marketing professionals that will also boost your management and leadership potential.
Enhance your strategic marketing skills and advance your career.
Our part-time Master of Marketing and Graduate Diploma in Marketing will teach you about the changing nature of theory and practice, including cutting-edge concepts and practical tools and techniques for marketing analysis, planning and execution.
You will also boost your leadership potential with an understanding of the dynamics of modern business and introducing you to important subjects including leadership, ethics, accounting, managing people and economics.
People come to Melbourne Business School because they want to study with the best.
We attract some of the brightest academics from around the world, who teach in class sizes much smaller than their colleagues overseas and are accessible to you throughout your studies.
Our campus is just four tram stops from the centre of Melbourne and has vibrant communal areas with accommodation available nearby.
We offer opportunities for self-development via a wide range of electives, co-curricular activities, and host regular industry networking events.
I found it really fascinating. I didn't have any context about marketing beforehand but soon realised it was a big part of the world we live in.
Head of Corporate Social Responsibility, Asia Pacific, Expedia
What You'll Study
Students will complete Leadership and Business Essentials 1 and then choose from a number of core and elective subjects.
218.75 credit points total required to complete the program.
Leadership (6.25 = 0.5 subject)
Build leadership capability by developing your intrapersonal and interpersonal skills. Explore theoretical concepts and perspectives alongside practical exercises to prepare you for the challenges of leading in a complex environment.
Business Essentials 1 (12.5)
Develop an essential foundation for becoming an effective business executive, including the skills for successfully completing more advanced subjects of the MBA program.
You will gain a clear understanding of the key areas needed to successfully manage a business, including leading and managing people, growing demand, managing operations, and managing financial sustainability.
Managerial Ethics and Business Environment (6.25 = 0.5 subject)
Find out how the societal context affects organisations and their strategies, as well as why managerial ethical problems frequently arise in the business context.
Learn to evaluate business decisions by considering various stakeholders and the moral reasoning frameworks that can help you be more aware of ethical pitfalls.
Consumer Behaviour (12.5)
Marketing Strategy (12.5)
Data Analysis (12.5) (Masters only)
Managerial Economics (12.5) (Masters only)
Marketing Research (12.5) (Masters only)
Brand Management (12.5)
Marketing Communications (12.5)
Digital Product Management (12.5)
Leadership and Change (12.5)
Marketing Analytics (12.5)
Select four of six elective subjects.
Meet With Us
Let us answer your questions face-to-face.
The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or set up a video conference for an online face-to-face conversation.
We can assist you with information on subjects and study materials, campus life, funding your course or any other areas you might be interested in.
If you're interested in studying at Melbourne Business School, please join us for an online information session or contact us to arrange a time that suits you.
By partnering with leading organisations, our Career Services can connect you to top-tier firms in Australia and around the world.
Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.
The 2022 program fee is $4,300 per subject (12.5 credit points equivalent).
The 2023 program fee is $4,650 per subject (12.5 credit points equivalent)
Fees are paid per subject, per term in advance.*
FEE-HELP is available for eligible Australian citizens and permanent residents.
Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying a part-time Master of Marketing to the organisation. Please contact us for more information.
Approximately $120 per subject is a reasonable amount to budget for textbooks and other study-related expenses.
*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.
We have a wide range of scholarships available to support your study at Melbourne Business School. Our scholarships encourage diversity, provide opportunity and reward talent.
You will automatically be considered for a scholarship when you apply – but to be eligible for some, you need to apply by a certain date.
For more information, visit our Scholarships page
How to Apply
- Commence an application to become familiar with the application process.
- Meet with us to find out more about the School and program.
- Complete and submit your application by the application closing date.
The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.
Closing dates for the Master of Marketing are as follows:
Application deadline: 18 November
Application deadline: 10 March
Application deadline: 19 May
Application deadline: 11 August
The deadline for all applications is 11.59pm AEST.
Late applications may be considered on a case-by-case basis. Please contact us for further advice.
For a successful application, you will need:
- An up-to-date CV, showing a minimum of two (2) years’ of professional work experience.
- A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
- A passport or verified document showing current citizenship / residency status.
- An excellent command of English (copy of IELTS or TOEFL score*, where required) if you are a non-native speaker.
- Personal statements relating to your goals and how you can contribute to the program.
- The names and contact details of two (confidential) professional referees.
You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.
This program is only open to domestic students (Australian/NZ citizens, Australian PR visa holders or any Australian visas without study restrictions).
It is a university requirement that applicants provide evidence that they meet the published entry requirements. Uncertified documentation does not provide this evidence; however we accept uncertified documents for the purpose of selection, and reserve the right to request your certified documentation at any time.
*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5.
For TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.
PTE Overall score minimum of 65, with writing skills of minimum 65 and no other communicative skill below 50
- Two years work experience
- An undergraduate degree or six years of work experience
- Two confidential professional referees
- English proficiency
For more information, visit our application FAQ's page.
Jump straight into our part-time Master of Marketing or start with the shorter Graduate Diploma.
Gain a complete marketing toolkit with the Graduate Diploma in Marketing that will develop your marketing insight and business knowledge.
What will I study?
- Business Essentials 1
- Five core subjects
- Three elective subjects
Master of Marketing
Complete the part-time Master of Marketing to unlock your full marketing potential, transform the way you see business and maximise your career opportunities.
What will I study?
- Business Essentials 1
- All core subjects
- Four elective subjects
Fill out the form below with details of your enquiry and our team will respond to your request within three business days,