Master of Marketing
A specialist degree for future marketing leaders that will sharpen your customer focus and broaden your business management skills.
Master of Marketing Program Overview
Enhance your strategic marketing and leadership skills at Australia’s premier business school.
Apply for our flexible part-time Master or Graduate Diploma in Marketing and gain the hands-on skills required to develop demand-side strategies that drive long-term success.
Through deepening your expertise in the latest concepts and practical tools, you will become a highly valued asset with your ability to analyse, plan and execute within today’s complex business landscape.
Study alongside our Part-time MBA students in a dynamic and creative environment, while broadening your network with Australia’s next generation of leaders, our world-renowned faculty and industry thought leaders.
Why Marketing at Melbourne Business School
#1 University in Australia, Marketing
QS World University Rankings, 2024
Globally Respected
Industry Connections
Student Experience
People come to Melbourne Business School because they want to study with the best.
We attract some of the brightest academics from around the world, who teach in intimate class sizes and are accessible to you throughout your studies.
Drawing on lessons from lectures, seminars, site visits, applied projects and live case studies, you will learn to lead, manage and communicate the value of effective marketing across business functions.
We offer opportunities for self-development via a wide range of electives, co-curricular activities, career coaching, student clubs, prizes and industry networking events.
Enjoy the flexibility of evening and weekend classes, four intakes a year and the freedom to adapt your study load to your life.
Student Testimonials
I have spent my entire career working in large, established corporations. This means that in most instances, I am either the youngest person in the room or the only woman of colour. I have found that my confidence in the workplace has skyrocketed.Teresa Hang
Global Media & Entertainment company,
Class of 2023
Pursuing a Master of Marketing refined and elevated the tools within my kit, so I can approach the dynamic intersection of marketing that is strategy, creativity, tactics and commercials, with confidence to deliver results.Marie-Claire McGuffie
Brand Collective,
Class of 2020
MBS has been a big part of my adult life, completing my Master of Marketing and then a Leadership short course. Both have helped build confidence in what I do and given me an outstanding network of alumni I can draw on into the future.Simon Antonis
Class of 2010
What You'll Study
Our Master of Marketing program consists of core general management, specialised marketing and marketing-related elective subjects.
The subjects cover all aspects of marketing including the areas you need to plan, cost, pitch and deliver marketing campaigns.
Dependable strategies and ideas
Adapting to complex environments
Executing robust operations
Workforce ready, hands-on skills
Business leadership and management
Course Structure
Both Master of Marketing and Graduate Diploma in Marketing students will complete Leadership first then choose from a number of core and elective subjects.
162.5 credit points total required to complete the Master of Marketing and 112.5 for the Graduate Diploma in Marketing.
Core Subjects (General Management)
Leadership (6.25 = 0.5 subject)
Build leadership capability by developing your intrapersonal and interpersonal skills. Explore theoretical concepts and perspectives alongside practical exercises to prepare you for the challenges of leading in a complex environment.
Business Essentials (12.5)
Develop an essential foundation for becoming an effective business executive, including the skills for successfully completing more advanced subjects of the Master of Marketing and Graduate Diploma in Marketing programs.
You will gain a clear understanding of the key areas needed to successfully manage a business, including leading and managing people, growing demand, managing operations, and managing financial sustainability.
Data Analysis (12.5) (Masters only)
Managerial Economics (12.5) (Masters only)
Managerial Ethics and Business Environment (6.25 = 0.5 subject)
Find out how the societal context affects organisations and their strategies, as well as why managerial ethical problems frequently arise in the business context.
Learn to evaluate business decisions by considering various stakeholders and the moral reasoning frameworks that can help you be more aware of ethical pitfalls.
Managing People (12.5)
Core Subjects (Marketing)
Consumer Behaviour (12.5)
Marketing (12.5)
Marketing Research (12.5) (Masters only)
Marketing Strategy (12.5)
Elective Subjects
Brand Management (12.5)
Digital Product Management (12.5)
Leadership and Change (12.5)
Marketing Analytics (12.5)
Marketing Communications (12.5)
Negotiations (12.5)
Strategic Pricing for Business Insights (12.5)
This subject will help students better understand the pricing process and design effective pricing strategies. It will cover the fundamental theories, conceptual frameworks, and analytical tools for formulating pricing strategies.
Upon successful completion of this subject, students will gain insights into successful pricing strategies in various industries and know how to improve a firm’s pricing decision through price customisation and price structure.
Select 50 credit points from the below list for Masters and 37.5 credit points for a Diploma.
Study Options
Jump straight into our part-time Master of Marketing or start with the shorter Graduate Diploma.
Graduate Diploma
12 months+
Gain a complete marketing toolkit with the Graduate Diploma in Marketing that will develop your marketing insight and business knowledge.
What will I study?
- Four core general management subjects
- Three core marketing subjects
- Three elective subjects
Master of Marketing
24 months+
Complete the Part-time Master of Marketing to unlock your full marketing potential, transform the way you see business and maximise your career opportunities.
What will I study?
- Five core general management subjects
- Four core marketing subjects
- Four elective subjects
Our Faculty
The logic of marketing is deceptively simple. However, achieving marketing advantage over competitors, requires a broad set of competences.
We designed this course to take a broad approach to creating competitive advantage through marketing by engaging with consumer behaviour, marketing planning and analysis and communication.
DON O'SULLIVAN
Professor of Marketing
Meet With Us
The best way to learn more about studying at Melbourne Business School is to attend an upcoming information session or book a one-on-one conversation with our recruitment team.
We hold sessions monthly, providing a comprehensive overview of everything you need to know about the program, along with an opportunity to participate in a group Q&A session. After this, if you need more specific information on subjects and study materials, campus life or assistance with your application, please book a one-on-one session. We are available to meet in person at our Carlton Campus or online.
Opportunities
Career Services
Attend a range of workshops, masterclasses and webinars on topics such as business networking skills and case practice sessions.
Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.
Investment
Program Fee
The program fee for 2026 is $5,308 per subject (12.5 credit points equivalent).
Fees are paid per subject, per term in advance*.
* Fees are subject to annual review and may increase annually. The School guarantees that fees will not increase by more than 10 per cent from year to year.
FEE-HELP
FEE-HELP is available for eligible Australian citizens.
Company Sponsorship
Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying a part-time Master of Marketing to the organisation. Please contact us for more information.
Other Costs
Approximately $120 per subject is a reasonable amount to budget for textbooks and other study-related expenses.
Scholarships
We have a wide range of scholarships available to support your study at Melbourne Business School.
Our scholarships encourage diversity, provide opportunity and reward talent.
When you apply for specific programs, you will automatically be considered for the scholarships available for that program. There are however certain scholarships where you need to make a separate application by a certain date.
For more information, visit our Scholarships page
Entry Requirements
Admission Criteria
To be considered for entry into this course, you must have:
- An undergraduate degree AND at least two (2) years of documented full-time professional work experience, OR
- A minimum of six (6) years of documented full-time professional work experience.
You must submit:
- An up-to-date curriculum vitae (CV)
- Evidence of all qualifications completed and incomplete including academic transcripts with grading schema.
- A valid passport or verified document showing current citizenship / residency status
- The names and contact details of two professional referees.
Please note: This course is only open to domestic students (Australian or New Zealand citizens, Australian permanent residency visa holders, or any Australian visas without study restrictions).
English Language Requirements
All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test. If you need to undertake an English language test, you must meet one of the scores below:
- IELTS (Academic English only): Overall score of 7.0 (with no individual band less than 6.5).
- TOEFL Internet-based test: Overall score of 91 (with writing 23; speaking 22; reading 19; listening 19).
- Pearson Test of English Academic (PTE): Overall score of 72 (with writing 65; speaking 66; reading 64; listening 64).
- Cambridge C1 Advanced: Overall score of 178 (with writing 180; speaking 187; reading 168; listening 168).
- LanguageCert Academic: Overall score of 73 (with writing 71; speaking 76; reading 65; listening 62).
- Michigan English Test (MET): Overall score of 62 (with writing 64; speaking 53; reading 59; listening 59).
About Selection
When assessing applications, the Selection Committee will consider your previous studies, academic performance, professional history, references and your personal statements. The Selection Committee may request additional information to clarify any aspect of an application, according to the University’s Academic Board rules regarding selection instruments. You are also welcome to supply additional information that you believe will strengthen your application.
Meeting the published entry requirements for this course does not guarantee selection.
Additional Information
It is a university requirement that applicants provide evidence that they meet the published entry requirements. Uncertified documentation does not provide this evidence; however, we accept uncertified documents for the purpose of selection and reserve the right to request your original certified documentation at any time.
Frequently Asked Questions
For more information about entry requirements, applications, scholarships, international study and program options, ask our MBS chatbot or visit our Degree Programs FAQ's page.
For personalised advice, you can also contact our Recruitment Team:
p: +61 3 9349 8200
e: [email protected]
How to Apply
Application Process
Apply
- Meet with us to find out more about the School and program.
- Review entry requirements and eligibility.
- Gather your supporting documentation.
- Apply and submit your application by the application closing date.
After you apply
All communications related to your application, including requests for additional information and application outcomes, will be sent to the email address you registered for your application. We may also contact you by phone if needed. To avoid delays, please upload requested information as soon as possible.
Outcome
The Selection Committee reviews all applications and makes the final decision. Outcomes are typically communicated via email within four (4) weeks of receiving a complete application.
Application Deadlines
Closing dates for 2026 are as follows:
Term 1 Intake (7 January 2026)
Application deadline: 1 December 2025
Term 2 Intake (25 March 2026)
Application deadline: 9 March 2026
Term 3 Intake (24 June 2026)
Application deadline: 8 June 2026
Term 4 Intake (16 September 2026)
Application deadline: 31 August 2026
The deadline for all applications is 11.59pm AEST.
Late applications may be considered on a case-by-case basis. Please contact us for further advice.
Apply Now
Term 3 June 2026 Applications
Program Enquiry
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