Melbourne Business School Short Courses For-Purpose Executive Leadership Program

For-Purpose Executive Leadership Program

Accelerate your social impact with a program supported by generous scholarships. Price on application.

Discover how to adapt to changing economic and social contexts, develop revenue streams, and manage stakeholders to ensure sustainable success.

Discover how to adapt to changing economic and social contexts, develop revenue streams, and manage stakeholders to ensure sustainable success.

The For-Purpose Executive Leadership Program ensures you will have the skills to get value from the passion and commitment that drives your organisation.

You will gain the ability to clarify a for-purpose mission, design and execute purposeful strategies, deal with donors and government, apply financial rigour and deliver a compelling narrative to maximise your organisation's impact on the community.

Who Should Attend? 

Senior executives

  • Looking to improve business and strategy skills
  • Involved in financial or marketing work
  • Wanting to expand their influence


  • Looking to enable sustainable business growth
  • Wanting to draw value from human capital
  • Preparing strategies for change

CEOs and managing directors

  • Seeking to create vision and narrative
  • Implementing change strategies
  • Dealing with donors and government

Key Takeaways

Design purposeful strategy

  • Develop strategies for changing contexts
  • Create mission statements to deliver social value
  • Implement suitable governance, finance and metrics

Build innovation pathways

  • Unleash creativity with strategic effect
  • Lead culture and systems change
  • Develop entrepreneurial and innovative approaches

Become adaptable and influential

  • Craft and deliver compelling narratives
  • Develop brand through marketing
  • Learn to lead people with real influence

Topics Covered

Strategy Icon

Strategy development and execution

Develop for-purpose strategies and mission statements based on social value creation, fund raising and ways to successfully execute them
Future Thinking Icon

Innovation and growth

Put innovative ideas into practice by effectively incorporating them into your culture and strategy to expand diversity and achieve sustainable growth

Marketing Icon

Marketing and impact narrative

Build and execute marketing and brand strategies, develop positioning strategies, craft compelling narratives and turn data into sight 
Change Icon

Adaptability and leading change

Become an adaptive leader, who can take on multiple stakeholder views, influence others, lead people on an individual level and develop lasting relationships

Key Facilitators

Geoff Martin

Geoff Martin


Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.

Greg Harbidge

Greg Harbidge


Greg is a leadership development expert with a particular focus on creativity, innovation and design thinking. He teaches on the Melbourne Health Accelerator program as well as our short courses.

Jody Evans

Jody Evans


Jody is an expert in branding, marketing strategy and economic and social impact who is committed to focusing on research and programs that encourage better business for a better world.

Carol Gill

Carol Gill


Carol is an associate professor and registered psychologist who has held positions with BHP, Bank of Melbourne and the Department of State Development, Business and Innovation.

In this residential program, participants stay on campus to engage in workshop activities. Program fee covers tuition, meals and accommodation during campus stay and is funded by our donors.

Thanks to the generous support and partnership of the Lord Mayor’s Charitable Foundation, in addition to support from Krystyna Campbell-Pretty, the Helen Macpherson Smith Trust-MBS Endowment and the Evans5 Fund, we are able to offer significant fee subsidies to 25 successful applicants. Applications close on Friday 7th February 2020.

Places are limited and subject to prior approval. The program is split across two four-day weekend sessions in March and July 2020.

Read our full terms and conditions and other frequently asked questions for more information.


Lord Mayors Charitable Foundation Logo

The Lord Mayor's Charitable Foundation is proud to be a founding supporter to the For-Purpose Executive Leadership Program. Over the next three years, the Foundation will support for-purpose leaders to gain additional skills to manage complex challenges and to continue demonstrating the critical importance of the for-purpose sector in this time of change.

Since its establishment in 1923, the Foundation has become one of Australia’s leading philanthropic organisations by proactively addressing the big issues of the day facing Greater Melbourne and connecting not-for-profit organisations with funding and networks to create positive social change now and into the future.

Program Enquiry

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