Melbourne Business School Short Courses For-Purpose Executive Leadership Program

For-Purpose Executive Leadership Program

Accelerate your social impact as an executive leader with a program supported by generous scholarships.

2 modules over 8 days

For-Purpose Executive Leadership Program Overview

Discover how to adapt to changing economic and social contexts, develop revenue streams, and manage stakeholders to ensure sustainable success.

Discover how to adapt to changing economic and social contexts, develop revenue streams, and manage stakeholders to ensure sustainable success.

The For-Purpose Executive Leadership Program ensures you will have the skills to get value from the passion and commitment that drives your organisation.

You will gain the ability to clarify a for-purpose mission, design and execute purposeful strategies, deal with donors and government, apply financial rigour and deliver a compelling narrative to maximise your organisation's impact on the community.

Who Should Attend the For-Purpose Executive Leadership Program?

Senior Executives

  • Looking to improve business and strategy skills
  • Involved in financial or marketing work
  • Wanting to expand their influence


  • Looking to enable sustainable business growth
  • Wanting to draw value from human capital
  • Preparing strategies for change

CEOs and Managing Directors

  • Seeking to create vision and narrative
  • Implementing change strategies
  • Dealing with donors and government

For-Purpose Executive Leadership Program Key Takeaways

Design Purposeful Strategy

  • Develop strategies for changing contexts
  • Create mission statements to deliver social value
  • Implement suitable governance, finance and metrics

Build Innovation Pathways

  • Unleash creativity with strategic effect
  • Lead culture and systems change
  • Develop entrepreneurial and innovative approaches

Become Adaptable and Influential

  • Craft and deliver compelling narratives
  • Develop brand through marketing
  • Learn to lead people with real influence

For-Purpose Executive Leadership Program Topics Covered

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Strategy Development and Execution

Develop for-purpose strategies and mission statements based on social value creation, fund raising and ways to successfully execute them
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Innovation and Growth

Put innovative ideas into practice by effectively incorporating them into your culture and strategy to expand diversity and achieve sustainable growth

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Marketing and Impact Narrative

Build and execute marketing and brand strategies, develop positioning strategies, craft compelling narratives and turn data into sight 
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Adaptability and Leading Change

Become an adaptive leader, who can take on multiple stakeholder views, influence others, lead people on an individual level and develop lasting relationships

For-Purpose Executive Leadership Program Success Story

Participating in the program has been one of the best professional development opportunities of my career. Having access to MBS staff and thought leaders across strategy, marketing, leadership and innovation has given me the knowledge and confidence I needed to increase my impact.

CEO, The Push

For-Purpose Executive Leadership Program Key Facilitators

Geoff Martin


Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.

Greg Harbidge


Greg is a leadership development expert with a particular focus on creativity, innovation and design thinking. He teaches on the Melbourne Health Accelerator program as well as our short courses.

Jody Evans


Jody is an expert in branding, marketing strategy and economic and social impact who is committed to focusing on research and programs that encourage better business for a better world.

Carol Gill


Carol is an associate professor and registered psychologist who has held positions with BHP, Bank of Melbourne and the Department of State Development, Business and Innovation.

Program Enquiry

If you have any questions about this course, such as the next intake dates or application process, please fill out the form below with details of your enquiry and our team will respond to your request within three business days, or call us on +61 3 9349 8200 or email Read our Privacy Policy.