Generative AI for Business
A custom program to help your organisation unlock the power of generative AI.
Generative AI for Business Overview

A custom program delivered by the Centre for Business Analytics that will help executives and managers in your organisation harness the transformative power of generative AI in business.
In a rapidly evolving digital landscape, it’s essential that your leaders understand the power and ethical considerations of emerging technology.
Run by leading academics and industry experts, the program covers the innovative applications of generative AI that can drive strategic growth and maintain a competitive advantage.
This program can be customised to suit your organisation, ensuring long-lasting change, engagement and impact. We can work with your entire organisation, multi-level leadership, or exclusively with the Executive Leadership Team.
Who Should Attend?
Senior Executives and Business Leaders
Managers and Decision-Makers
Program Objectives
Unlock AI's Transformative Potential
Drive Business Outcomes with Generative AI
Strategic Integration of AI
AI Safety and Governance
Hands-on AI Implementation Skills
Expand or Deepen the Capabilities of Your People

At Melbourne Business School, we can customise our programs to deliver bespoke leadership learning experiences for your organisation.
Our team collaborates with your organisation on a discovery process to identify opportunities and outline duration and delivery preferences.
Program Enquiry
AI has evolved from a niche set of bespoke tools used primarily by data scientists to a comprehensive suite of tools accessible to everyone within an organisation.
YALÇIN AKÇAY
Director, Centre For Business Analytics and Professor of Operations Management, Melbourne Business School
Topics Covered
Day 1 - Exploring the Frontier
Unlocking AI’s Transformative Potential, dive into the possibilities of AI and Generative AI, understand the tools, technologies, and opportunities available for innovation and business growth.

Demystifying Data, Analytics, and AI

Cracking the Code of AI

Generative AI

Generative AI in Action
Day 2 - Driving AI Impact
From Strategy to Sustainable Value, focus on integrating AI into business strategy, ensuring its responsible use while maximizing long-term value and competitive advantage.

RAGs and Fine-tuning

AI Safety and Governance

AI’s Future

Building an AI Strategy
Program Delivery

Experience the interaction of Melbourne Business School Faculty at your preferred location (e.g. Melbourne Business School or your organisation).
This program can be customised to suit your organisation, ensuring long-lasting change, engagement and impact.
We can work with your entire organisation, multi-level leadership or exclusively with the Executive Leadership Team.
Program Co-Directors
DIRECTOR, CENTRE FOR BUSINESS ANALYTICS AND PROFESSOR OF OPERATIONS MANAGEMENT MELBOURNE BUSINESS SCHOOL
Yalçın is a Professor of Operations Management and serves as the Director of the Centre for Business Analytics at Melbourne Business School. He holds a dual-title PhD degree in Business Administration and Operations Research from Pennsylvania State University. Yalçın’s research focuses on revenue management, dynamic pricing, inventory management, retail operations, stochastic modelling of service and manufacturing systems. Yalçın teaches in Melbourne Business School’s MBA and Executive Education programs and consults on advanced analytics projects in forecasting, pricing and inventory optimisation.
PROGRAM DIRECTOR AND PROFESSOR OF MARKETING MELBOURNE BUSINESS SCHOOL
Ujwal is a Professor at Melbourne Business School. He has a PhD in Quantitative Marketing from the University of Alberta, as well as an MBA and Bachelor of Science in Mathematics and Electronics. His research focuses on measurement and understanding market phenomena, including consumer decision making, firm actions, and competitive interactions between firms. He currently serves as an Advisor to consumer goods, data-management, AI companies and start-ups across the globe.

Jeannie Marie Paterson
DIRECTOR, CENTRE FOR AI AND DIGITAL ETHICS
PROFESSOR, MELBOURNE LAW SCHOOL THE UNIVERSITY OF MELBOURNE
Jeannie is a Professor of Law and the Director of the Centre for AI and Digital Ethics at the University of Melbourne. Jeannie’s teaching and research focuses on consumer and data protection law in the context of emerging digital technologies, including issues of fairness, privacy, transparency, security and existential risk in the emergence of AI. Jeannie has a track record of consultation and collaboration with government, industry, regulators and community legal centres, as well as being a regular media commentator.

Eduard Hovy
EXECUTIVE DIRECTOR MELBOURNE CONNECT, THE UNIVERSITY OF MELBOURNE
REEARCH PROFESSOR, LANGAUGE TECHNOLOGIES INSTITUTE CARNEGIE MELLON UNIVERSITY
Eduard is the Executive Director of the University of Melbourne’s Melbourne Connect and Professor in the School of Computing and Information Sciences. He completed a PhD in Artificial Intelligence at Yale University. After a period in Carnegie Mellon University’s Language Technologies Institute, he served as a Program Manager at DARPA in Washington.
Program Enquiry
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