Centre for Business Analytics
Transforming decision making though business analytics.
The Centre for Business Analytics at Melbourne Business School is a cutting-edge hub for advancing data-driven and AI-enabled business decision-making.
By bringing together scholars, practitioners, students, and organisations, the Centre empowers leaders to leverage analytics and artificial intelligence responsibly to solve complex challenges.
With a strong commitment to academic rigor, innovation and ethical practices, the Centre advocates the use of advanced analytics that enhance strategic decision-making and deliver measurable organisational impact.
Since our inception in 2014, we have helped many organisations solve business challenges using data and furthered the data culture and maturity of many businesses.
Centre for Business Analytics Corporate Members
Founding Centre Sponsor
Success Stories
Leveraging data for smarter decision-making at Bupa
A recent collaboration with Melbourne Business School is enabling Bupa to extract greater value from the vast amounts of data at their disposal.
The international health insurance company recently initiated a partnership with Melbourne Business School and the Centre for Business Analytics to design a program to enhance their teams' data literacy on a global scale.
More than 20 sessions were held throughout Australia, the Asia Pacific, New Zealand, UK and Europe with over 500 Bupa employees taking part in the program.
Digital and Data is a key enabling pillar for our strategy to gain an understanding of data and how it can be used. The MBS analytics program is a great opportunity for both leaders and the team to gain a firsthand immersion into understanding data and how it can be used.Raymond Lui
Bupa
"We are on a journey to creating a data-driven culture at L’Oréal ANZ. The Data for Decision Makers program was instrumental in showing our leaders how to leverage and unlock the power of data when taking strategic decisions, empowering them to always think with a data-driven mindset!"Friederike Heine
L’Oréal
We’ve been progressively improving the data-led decision making in our organisation, and the MBS analytics program has helped us focus on building capability in this area.Matt Young
Treasury Wine Estates
