Melbourne Business School Short Courses Design Thinking for Innovation

Design Thinking for Innovation

Understand customer behaviour and embrace human-centred innovation using tools from the world of design.

Learn how to encourage innovation in your team and align your business with customer needs and behaviours.

Learn how to encourage innovation in your team and align your business with customer needs and behaviours.

Our Design Thinking for Managers course will teach you how to draw on the best tools from the design industry to gain consumer insights and drive problem-solving.

The hands-on program will help you overcome internal barriers to creativity and inspire creative confidence in others, with the goal of enhancing individual, team and organisational performance through innovation capability.

Who Should Attend?

Middle managers

  • Who manage a team within a function or on cross-functional projects and want to improve performance through customer-focused solutions
  • Who are new to the design-thinking process and seek to introduce innovation to their team or across their organisation

General managers

  • Managers seeking to enhance individual, team and organisational performance by building innovation capability

Key Takeaways

See the world as your customers do

  • Connect the need to innovate with the needs of your customers
  • Learn how to test innovative ideas on sample customers

Build creative confidence

  • Develop the mindsets and behaviours needed to address changing customer needs and wants with confidence

Create a design-thinking workplace

  • Support individuals and teams to become design-thinkers across your organisation

Topics Covered

Strategy Icon

Creating versus innovating

Understand the difference between unleashing creatively and putting new ideas into practice
Self Awareness Icon

Mindsets and behaviours

Overcome barriers to thinking creatively and build confidence in others to produce and apply customer-friendly ideas
Customer Experience Icon

Design thinking challenge

Develop design-thinking skills through a group innovation challenge that teaches key terms and concepts and tests solutions on customers
Future Thinking Icon

Design thinking at work

Learn how to build creative confidence in teams and create a responsive, client-centric and future-focused organisation


Greg Harbidge

Greg Harbidge


With a diverse career spanning renewable energy, consulting and executive education, Greg is a leadership development expert with a particular focus on creativity, innovation and design thinking. His areas of natural fascination are leadership development, business growth and global cross-cultural implications of operating and scaling businesses.

Greg is known for bringing intense creativity, fun, passion and intellect to his work. As well as facilitating on several of our short courses, he teaches on the Melbourne Health Accelerator program.

This is a non-residential program. The program fee covers tuition and meals during the workshop.

Applications typically close one week prior to commencement, however, to secure your place we encourage you to apply early. Applications received less than one week prior to commencement will be assessed on a case-by-case basis.

A non-refundable deposit of $1,000 will be required to confirm your booking.

Read our full terms and conditions and other frequently asked questions for more information.

Program Enquiry

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