Melbourne Business School Short Courses Delivering Value Through Digital

Delivering Value Through Digital

Deepen your knowledge of digital marketing and analytics with a program co-designed by the University of Oxford.

Get more out of digital marketing and analytics with a program based on research from the world's best business schools.

The Delivering Value Through Digital course is underpinned by research from the Future of Marketing Initiative at the University of Oxford's Said Business School, as well as Melbourne Business School's Centre for Business Analytics.

Featuring industry speakers and real-world case studies, you'll learn the core principles and latest thinking on digital marketing – as well as how to turn theory into results.

Who Should Attend?

Marketing executives and consultants

  • Have some data fluency but need to hone their analytics-based thinking
  • Lack data fluency and need to gain this knowledge

Non-marketing executives and consultants

  • Whose roles interface with marketing and need to better understand the latest thinking around digital marketing and analytics

Key Takeaways

Develop and measure your digital marketing strategy

  • Develop a digital marketing strategy for your organisation
  • Accurately measure the effect of your digital marketing strategy

Manage your marketing in a digital environment

  • Incorporate privacy concerns related to digital data within your strategy
  • Prioritise and optimise marketing actions in an increasingly digital environment

Plan for growth

  • Develop digital assets, and plan for growth leveraging those assets

Topics Covered

Data & Technology Icon

Digital marketing foundations and risks

Learn core principles of digital marketing, including privacy, ethics, security and new ways of thinking
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Analytics for understanding customers

Understand how to leverage digital to gain data-driven insights and apply them to customer related decisions
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Reaching influencing and engaging customers

Recognise the power of using analytics and data-driven advertising through programmatic and social media avenues
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Causality and experimentation

Gain a deeper understanding of the interpretation of data and the future of digital marketing and analytics

Success Story

The two professors, Ujwal and Andrew, really challenged my assumptions. They flipped a few things on their head – such as attribution modelling, oddly enough.

Co-founder and Director, Click Frenzy

Read more


Andrew Stephen

Andrew Stephen


An expert in marketing and technology, Andrew is the L'Oréal Professor of Marketing at the University of Oxford's Saïd Business School, as well as Director of the Oxford Future of Marketing Initiative.

Ujwal Kayande

Ujwal Kayande


Ujwal is an award-winning marketing academic who specialises in data and strategy. He is Associate Dean (Academic) at Melbourne Business School and the Founding Director of the Centre for Business Analytics.

This is a non-residential program. The program fee covers tuition and meals during the workshop.

Applications typically close one week prior to commencement, however, to secure your place we encourage you to apply early. Applications received less than one week prior to commencement will be assessed on a case-by-case basis.

A non-refundable deposit of $1,000 will be required to confirm your booking.

Read our full terms and conditions and other frequently asked questions for more information.

Program Enquiry

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