Data Analytics for Business Professionals (online)
Learn how to use data to drive innovation, improve performance, and make a real impact in your organisation.
Data Analytics for Business Professionals Overview
Master the art of data-driven decision making to gain a powerful advantage in your role.
In this course, you will gain essential skills in how to measure the relationships between variables, and solve business problems using optimisation models.
Business professionals who oversee complex systems, processes and resource allocations will benefit from this program through better informed judgements. It will also boost your confidence when collaborating with business analytics teams.
This short course uses Excel, general math and statistics, and the art of data storytelling to help create a data-informed business narrative that will help persuade stakeholders.
Who Should Attend Data Analytics for Business Professionals?
Mid- career to senior professionals
- This course is tailored for mid-level professionals or managers from a variety of sectors who want to leverage data literacy within their role.
- The course content is suitable for professionals who have access to organisational data sets, and are part of strategic planning, operational management, and commercial forecasting.
Business owners, entrepreneurs & IT professionals
- Professionals wishing to unearth data-driven insights to improve their organisational outcomes.
Data Analytics for Business Professionals Key Takeaways
Master data analytics to improve operational performance
- Appraise the language of data analysis, measure the relationships between variables, and solve business problems using optimisation models.
- Avoid making costly mistakes by understanding the process and advantages of data-driven decision-making.
Acquire practical business analytics skills
- Learn technical data analytics skills from leading academics.
- Master Excel for data analysis and utilise statistics to draw meaningful insight.
- Embrace the art of data storytelling to craft compelling narratives that persuade stakeholders.
Identify new market opportunities & growth areas for your organisation
- Use predictive analysis to identify new market opportunities and areas of demand and predict future trends.
- Turn data into insights that drives action.
Data Analytics for Business Professionals Topics Covered
An Analytics Mindset
Data Literacy: Interpretation & Communication
Statistical Significance: Is 'It' Real?
Correlation & Causation: Signal or Noise?
Optimisation: Central Concepts
Optimisation: Sensitivity Analysis & Business Application
Examine the concept of sensitivity analysis in linear programming and develop the skill to model more complex business problems
Expand or Deepen the Capabilities of Your People
Melbourne Business School’s short courses cater to organisations looking to expand or deepen the capabilities of their executive leadership team in a complex, ever-evolving business environment.
This leader-led change will empower your team to tackle any future business challenges as a united force. For organisations enrolling multiple participants across our short courses within a 12-month period, tailored group pricing may be available.
Program Enquiry
I am absolutely thrilled to dive into the Analytics Mindset module with you where we explore strategic aspects that shape how we leverage data for smarter, more insightful decision-making in the business world.
YALCIN AKCAY
Program Director and Professor of Operations
Data Analytics for Business Professionals Key Facilitators
Professor Yalçın Akçay
PROGRAM DIRECTOR AND PROFESSOR OF OPERATIONS
Yalcin is a Professor of Operations Management and serves as the Director of the Centre for Business Analytics at Melbourne Business School. He holds a dual-title PhD degree in Business Administration and Operations Research from Pennsylvania State University. Yalçın’s research focuses on revenue management, dynamic pricing, inventory management, retail operations, stochastic modelling of service and manufacturing systems.
Michael Stanley Smith
CHAIR OF MANAGEMENT (ECONOMETRICS)
Michael is a Professor of Econometrics at Melbourne Business School. Prior to joining MBS, he was an Australian Research Council Future Fellow, and a co-director of the University of Melbourne's Bayesian Analysis and Modeling research group. He has held visiting positions at London Business School, the Wharton School, McCombs School of Business, the University of Munich, and University College London.
Gerardo Berbeglia
ASSOCIATE PROFESSOR OF OPERATIONS
Gerardo has a PhD in Operations Research (Université de Montréal). Previously, he was a Senior Scientist at ExPretio Technologies Inc and a Postdoctoral Fellow at McGill University. Gerardo teaches Operations, Optimisation and Decision Making, and Supply Chain Analytics on the MBA and Master of Business Analytics program. He received the MBS Teaching Excellence Award in 2019, 2020, and 2021.
Upcoming Sessions
This is an online program with weekly learning modules, interactive activities, and live workshops. The program fee covers access to cutting edge online curriculum and selected licenses to online tools.
Read our full terms and conditions and other frequently asked questions for more information.
Program Enquiry
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