Melbourne Analytics Conference 2017 an outstanding success

14/07/2017
Thank you to our sponsors and friends for making the Melbourne Analytics Conference 2017 a huge success. Over 550 attendees turned up to take part in a day of inspiring data discussions.
 
Keynote speaker Tom Davenport beamed in from the US to talk about augmented intelligence in present and future analytics, setting the day’s theme of how understanding analytics is about understanding people.

“We’ve just arrived at Analytics 4.0,” the renowned professor at Babson College in Massachusetts said. “So, an understanding of social and human behaviour will become increasingly important in future analytics.”

Wallabies Head Coach Michael Cheika continued the theme by emphasising the importance of not losing the pulse of the business when working with high-level data for objective decision making.

“You get the real value of data when you put it in layman’s terms,” Mr Cheika said.

Highlights of a busy day included sessions featuring representatives from:

  • SAS, discussing how to align analytics investment with board strategy
  • Facebook, talking about people-based measurement
  • Melbourne Business School, via our Dean and the Director of the Centre for Business Analytics, outlining the challenges in translating analytics into value
  • Culture Amp, discussing the importance of trusted partners and utilising them for growth
  • Google, sharing insights from their $100 billion investment in APIs (application programming interfaces).

Overall, it was an exciting day for participants to the very end, when the six finalists in the Melbourne Analytics Datathon finals presented their ideas for improving public health in Victoria, with the Ordinary Least Squires grabbing the bulk of the $25,000 prize pool ahead of the Team Liberty and the Boston Consulting Group teams.

As hosts of the event, Melbourne Business School’s Centre for Business Analytics would like to thank the conference’s wonderful main sponsor SAS for their generosity and support in helping to create an incredible day.

The Centre also thanks Google, Facebook, Culture AMP, SEEK, the AFL, the Wallabies, IBM, Forethought, Cricket Australia, CSRIO, Cisco, BCG, KPMG, Q Branch, Commonwealth Bank, Macquarie, VIC and NSW government, Federal government, and all the other contributors, including thirty inspiring start-ups, who provided cutting-edge insights into the power of data to transform decision making.

We must also thank the Vumero Institute for their incredible work in helping to organise the conference and datathon.

Finally, a big thank you to all who joined us in using #MBSAnalytics on social media. The tag was top-trending throughout the day and helped make the event the broad success it was.

We are overwhelmed by the outpouring of support from the business community and government. We hope to see you all next year if not sooner.

Click here to view a gallery of photos from the conference and datathon on Facebook.