For Organisations Generative AI for Business Strategy and Transformation

Generative AI for Business Strategy and Transformation

A custom program to help your organisation unlock the power of generative AI.

Generative AI for Business Strategy and Transformation Overview

A custom program delivered by the Centre for Business Analytics that will help executives and managers in your organisation harness the transformative power of generative AI in business.

A custom program delivered by the Centre for Business Analytics that will help executives and managers in your organisation harness the transformative power of generative AI in business.

In a rapidly evolving digital landscape, it’s essential that your leaders understand the power and ethical considerations of emerging technology.

Run by leading academics and industry experts, the program covers the innovative applications of generative AI that can drive strategic growth and maintain a competitive advantage.

This program can be customised to suit your organisation, ensuring long-lasting change, engagement and impact. We can work with your entire organisation, multi-level leadership, or exclusively with the Executive Leadership Team.

Who Should Attend?

Senior Executives and Business Leaders

Those responsible for driving innovation, strategy, and decision-making within their organizations. This group will learn how to leverage AI for competitive advantage and sustainable growth.

Managers and Decision-Makers

Managers and non-technical decision-makers looking to understand AI’s potential, optimize business processes, and enhance data-driven decision-making within their teams.

Program Objectives

Unlock AI's Transformative Potential

Equip participants with a comprehensive understanding of artificial intelligence (AI) and generative AI, highlighting their impact on business innovation and growth.

Drive Business Outcomes with Generative AI

Demonstrate the role of generative AI as a game changer in innovation strategies, focusing on applications such as customer experience and creative task automation.

Strategic Integration of AI

Help participants develop a roadmap to integrate AI into their business strategies, ensuring alignment with long-term business goals to maximize value and competitive advantage.

AI Safety and Governance

Promote responsible AI use by addressing best practices in AI governance, risk mitigation, and compliance with ethical standards.

Hands-on AI Implementation Skills

Provide practical skills in prompt engineering and fine-tuning AI models, giving participants hands-on experience with cutting-edge AI tools.

Expand or Deepen the Capabilities of Your People

At Melbourne Business School, we can customise our programs to deliver bespoke leadership learning experiences for your organisation.

At Melbourne Business School, we can customise our programs to deliver bespoke leadership learning experiences for your organisation.

Our team collaborates with your organisation on a discovery process to identify opportunities and outline duration and delivery preferences.

Program Enquiry

AI has evolved from a niche set of bespoke tools used primarily by data scientists to a comprehensive suite of tools accessible to everyone within an organisation.


YALÇIN AKÇAY
Director, Centre For Business Analytics and Professor of Operations Management, Melbourne Business School

Topics Covered

Day 1 - Exploring the Frontier

Unlocking AI’s Transformative Potential, dive into the possibilities of AI and Generative AI, understand the tools, technologies, and opportunities available for innovation and business growth.

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Demystifying Data, Analytics, and AI

Demystifying Data, Analytics, and AI: Unlocking Business Potential
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Cracking the Code of AI

Core Concepts and Business Applications
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Generative AI

The Game Changer for Innovation and Strategy
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Generative AI in Action

Applications and the Power of Prompt Engineering

Day 2 - Driving AI Impact

From Strategy to Sustainable Value, focus on integrating AI into business strategy, ensuring its responsible use while maximizing long-term value and competitive advantage.

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RAGs and Fine-tuning

Optimizing AI for Targeted Business Solutions
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AI Safety and Governance

Ensuring Responsible Innovation
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AI’s Future

Insights Beyond the Hype
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Building an AI Strategy

From Business Casing to Execution

Program Delivery

Experience the interaction of Melbourne Business School Faculty at your preferred location (e.g. Melbourne Business School or your organisation).

Experience the interaction of Melbourne Business School Faculty at your preferred location (e.g. Melbourne Business School or your organisation).

This program can be customised to suit your organisation, ensuring long-lasting change, engagement and impact.

We can work with your entire organisation, multi-level leadership or exclusively with the Executive Leadership Team.

Program Co-Directors

Yalcin Akcay | Melbourne Business School

DIRECTOR, CENTRE FOR BUSINESS ANALYTICS AND PROFESSOR OF OPERATIONS MANAGEMENT MELBOURNE BUSINESS SCHOOL

Yalçın is a Professor of Operations Management and serves as the Director of the Centre for Business Analytics at Melbourne Business School. He holds a dual-title PhD degree in Business Administration and Operations Research. His research spans revenue management, dynamic pricing and stochastic modelling. Yalçın teaches in Melbourne Business School’s MBA and Executive Education programs and consults on advanced analytics projects in forecasting, pricing and inventory optimisation.

Ujwal Kayande | Melbourne Business School

PROGRAM DIRECTOR AND PROFESSOR OF MARKETING MELBOURNE BUSINESS SCHOOL

Ujwal teaches Marketing Strategy, Marketing Analytics, Digital Product Management, and Business Analytics in MBA and Executive Education programs. He has delivered short programs on data analytics to over 2000 senior executives across the world. His research focuses on measurement and understanding market phenomena, including consumer decision making, firm actions, and competitive interactions between firms. He currently serves as an Advisor to L’Oréal, Forethought, Lauretta.io, and Zetaris.

Jeannie Marie Paterson | Generative AI for Business Strategy and Transformation

Jeannie Marie Paterson

DIRECTOR, CENTRE FOR AI AND DIGITAL ETHICS
PROFESSOR, MELBOURNE LAW SCHOOL THE UNIVERSITY OF MELBOURNE

Jeannie is a Professor of Law and the Director of the Centre for AI and Digital Ethics at the University of Melbourne. Jeannie’s teaching and research focuses on consumer and data protection law and ethics in the context of emerging digital technologies. Jeannie is an affiliate researcher with the Melbourne Social Equity Institute and the Centre of Excellence for Automated Decision Making and Society, as well as a Fellow of the Australian Academy of Law.

Eduard Hovy | Generative AI for Business Strategy and Transformation

Eduard Hovy

EXECUTIVE DIRECTOR MELBOURNE CONNECT, THE UNIVERSITY OF MELBOURNE
REEARCH PROFESSOR, LANGAUGE TECHNOLOGIES INSTITUTE CARNEGIE MELLON UNIVERSITY

Eduard is the Executive Director of Melbourne Connect, a research and tech transfer hub at the University of Melbourne, and a Professor in the University’s School of Computing and Information Systems. He is also a research professor at Carnegie Mellon University’s Language Technologies Institute. Eduard’s research primarily revolves around computational semantics and natural language processing, addressing machine reading, information extraction, text summarisation and more.

Program Enquiry

Melbourne Business School’s short courses cater to:

Independent Leaders icon

Independent leaders who wish to upskill and grow their network.
Organisational Hire icon

Organisations looking to expand or deepen the capabilities of their team.
Custom Learning icon

Organisations who would like to co-design custom learning experiences.

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