Data for Decision Makers Program
Leverage the power of your organisation’s data for competitive advantage.
Data for Decision Makers Program Overview
The Data for Decision Makers Program is designed for executives who wish to learn how to leverage data analytics to drive greater organisational value.
Companies currently have huge volumes of data about their customers, operations, and performance - but most are only able to harness a fraction of the full potential of their data. Data alone won’t deliver a competitive advantage.
This program explores the strategic opportunities presented by data and helps leadership teams use a common language to understand the key drivers of organisational value using data. By the end of the program, executives will be able to identify the key value drivers, ask the right questions and make data-based business decisions to extract better value from your organisation’s data assets. You will also join over 1,500+ leaders who have been through the program from across Australia, New Zealand and Asia.
Who Should Attend?
Leaders and managers
Program Objectives
Develop an analytics mindset
- Understand when and why data are better than intuition for decision making
- Move away from correlations and dashboards toward causal drivers of organisational value
- Extract greater value from your data using analytics
Contribute to improved data-based decision making
- Question entrenched ways of decision-making
- Know when and how data can be misleading
Guide your analysts to improve their analyses of data
- Know why the business context of data is critical for good data science
- Develop and grow your team’s abilities by imparting contextual knowledge
Topics Covered
Data-driven decision making
How data can support growth
Why intuition and dashboards can mislead
Correlations, causality and models
Predictive, prescriptive, and causal analytics
Delivered In Person
APPROX 4 - 8 HOURSExperience the interaction of MBS faculty at your preferred location (e.g. MBS or your organisation) with optional additional modules tailored to your organisation’s unique development needs.
Delivered Online
APPROX 4-8 HOURSUtilise the convenience of digital learning with live interaction with your facilitator and team.
Data for Decision Makers Success Stories
Digital and Data is a key enabling pillar for our strategy to gain an understanding of data and how it can be used. The MBS analytics program is a great opportunity for both leaders and the team to gain a firsthand immersion into understanding data and how it can be used.Raymond Lui
Bupa
"We are on a journey to creating a data-driven culture at L’Oréal ANZ. The Data for Decision Makers program was instrumental in showing our leaders how to leverage and unlock the power of data when taking strategic decisions, empowering them to always think with a data-driven mindset!"Friederike Heine
L’Oréal
We’ve been progressively improving the data-led decision making in our organisation, and the MBS analytics program has helped us focus on building capability in this area.Matt Young
Treasury Wine Estates
Develop Data Analytics as a Strategic Enabler of Your Organisation
When it comes to training priorities for companies over the next five years, AI and big data ranks third and will be prioritised by 42% of surveyed companies (WEF, 2023).
Strengthen the loyalty of your leaders and invest in their ability to recognise, harness, and develop data. This investment will not only give you a competitive edge but also significantly enhance employee and customer acquisition and retention.
Volume booking discounts may be available for organisations registering multiple employees across a variety of our short courses over a 12-month period or talk to us about a customised version of this program tailored to suit your organisation's needs.
Organisations and individuals trust Melbourne Business School and the Centre for Business Analytics for their professional development needs because we always combine unparalleled subject expertise and academic rigour with a profound understanding of the contemporary business landscape.
YALÇIN AKÇAY
PROGRAM DIRECTOR
Key Facilitators for the Data for Decision Makers Program
PROGRAM DIRECTOR AND PROFESSOR OF OPERATIONS
Responsible for academic oversight of our Master of Business Analytics degree. Professor Akçay’s focus is to lead and execute the Centre’s research strategy and build on its existing reputation.
PROFESSOR OF STATISTICS
Chris Lloyd joined Melbourne Business School in 2003 as a Professor of Statistics. Upon completing his PhD at the University of Melbourne, Chris held Associate Professor and Senior Lecturer positions at the Australian Graduate School of Management and the University of Hong Kong.
PROFESSOR OF STATISTICS AND ECONOMETRICS
Michael Smith has held the Chair of Management in Econometrics at MBS since 2007. He is a leading researcher in Bayesian statistics and business analytics. Prior to joining MBS, he held positions at Monash University and the University of Sydney.
PROGRAM DIRECTOR AND PROFESSOR OF MARKETING
Ujwal teaches Marketing Strategy, Marketing Analytics, Digital Product Management, and Business Analytics in MBA and Executive Education programs. He has delivered short programs on data analytics to over 2000 senior executives across the world.
Program Enquiry
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