Ujwal Kayande (PROFESSOR OF MARKETING, DIRECTOR OF THE CENTRE FOR BUSINESS ANALYTICS)

Ujwal Kayande joined Melbourne Business School in 2013 as a Professor of Marketing and Director of the Centre for Business Analytics.

After completing his PhD at the University of Alberta, Ujwal held professorial positions at the Australian National University, Penn State University, University of Pennsylvania, UNSW and elsewhere, where he received numerous teaching-excellence accolades.

Ujwal’s research has been published in distinguished journals and awarded by the American Marketing Association (Lehmann Award), European Marketing Academy (IJRM Best Paper) and the Australia-NZ Marketing Academy (Distinguished Researcher). 

Ujwal teaches marketing strategy and analytics on the MBA, Master of Business Analytics and Executive Education programs.

Ujwal is also a frequent media commentator in The Australian, Australian Financial Review, Daily Telegraph and other publications. He consults globally on marketing strategy and analytics, and sits on the advisory boards of two start-ups.  

MOST NOTABLE RESEARCH

‘From academic research to marketing practice: exploring the marketing science value chain’, Roberts, JH, Kayande, U & Stremersch, S, International Journal of Research in Marketing, vol. 31, no. 2, June 2014, pp. 127–140.

‘The seeds of dissolution: discrepancy and incoherence in buyer-supplier exchange’, Wang, Q, Kayande, U & Jap, S, Marketing Science, vol. 29, no. 6, November 2010, pp. 1109–1124.

‘How incorporating feedback mechanisms in a DSS affects DSS evaluation’, Kayande, U, De Bruyn, A, Lilien, GL, Rangaswamy, A & van Bruggen, G, Information Systems Research, vol. 20, no. 4, December 2009, pp. 527–546.

‘Mapping the bounds of incoherence: how far can you go and how much will it hurt your brand?’ Kayande, U, Roberts, JH, Lilien, GL & Fong, DKH, Marketing Science, vol. 26, no. 4, July 2007, pp. 504–513.

‘Reliability assessment and optimization of marketing measurement’, Finn, A & Kayande, U, Journal of Marketing Research, vol. 34, no. 2, July 1997, pp. 262–275.

MOST RECENT AWARDS

EMAC-IJRM Best Paper Award, 2015, European Marketing Academy.
Master of Business Analytics Teaching Excellence Award, 2015, Melbourne Business School.
Overall Best Paper Award, 2015, Australian-New Zealand Marketing Academy Conference, Sydney.
ERIM Top Article Award, 2015, Erasmus Research Institute of Management.
Smeal Award for MBA Teaching Excellence, 2010, Pennsylvania State University.
Ujwal Kayande
PROFESSOR OF MARKETING, DIRECTOR OF THE CENTRE FOR BUSINESS ANALYTICS QUALIFICATIONS PHD, UNIVERSITY OF ALBERTA AREAS OF EXPERTISE Marketing analytics, marketing strategy, business analytics TOPICS Choice models, digital attribution models, brand coherence, marketing mix models, measurement INDUSTRIES Services, telco, finance, health, consulting, not-for-profit GEOGRAPHIES Australia, India, USA, Canada, Europe, Asia Contact: