Ujwal Kayande joined Melbourne Business School as a Professor of Marketing in 2013 and has been the Founding Director of the Centre for Business Analytics since 2014. He teaches marketing strategy and analytics on the MBA, Master of Business Analytics and Executive Education programs.

After completing his PhD at the University of Alberta, Ujwal held faculty positions at the Penn State University, Australian National University, UNSW, University of Pennsylvania and others. He has received numerous accolades for teaching-excellence and his research has been awarded by the American Marketing Association (Lehmann Award), European Marketing Academy (IJRM Best Paper) and the Australia-NZ Marketing Academy (Distinguished Researcher).

Ujwal also serves on the Editorial Boards of two of the top four FT50 journals in Marketing – the Journal of Marketing Research and Journal of Marketing. He also sits on the Editorial Board the Journal of Service Research – the world’s top services research journal. He also sits on the advisory boards of two start-ups.

A frequent media commentator in The Australian, Australian Financial Review, Daily Telegraph and other publications, Ujwal consults locally and globally on marketing strategy and analytics.


‘From academic research to marketing practice: exploring the marketing science value chain’, Roberts, JH, Kayande, U & Stremersch, S, International Journal of Research in Marketing, vol. 31, no. 2, June 2014, pp. 127–140.

‘The seeds of dissolution: discrepancy and incoherence in buyer-supplier exchange’, Wang, Q, Kayande, U & Jap, S, Marketing Science, vol. 29, no. 6, November 2010, pp. 1109–1124.

‘How incorporating feedback mechanisms in a DSS affects DSS evaluation’, Kayande, U, De Bruyn, A, Lilien, GL, Rangaswamy, A & van Bruggen, G, Information Systems Research, vol. 20, no. 4, December 2009, pp. 527–546.

‘Mapping the bounds of incoherence: how far can you go and how much will it hurt your brand?’ Kayande, U, Roberts, JH, Lilien, GL & Fong, DKH, Marketing Science, vol. 26, no. 4, July 2007, pp. 504–513.

‘Reliability assessment and optimization of marketing measurement’, Finn, A & Kayande, U, Journal of Marketing Research, vol. 34, no. 2, July 1997, pp. 262–275.


Outstanding Reviewer Award, 2017, Journal of Marketing.
EMAC-IJRM Best Paper Award, 2015, European Marketing Academy.
Master of Business Analytics Teaching Excellence Award, 2015, Melbourne Business School.
Overall Best Paper Award, 2015, Australian-New Zealand Marketing Academy Conference, Sydney.
ERIM Top Article Award, 2015, Erasmus Research Institute of Management.
Smeal Award for MBA Teaching Excellence, 2010, Pennsylvania State University.
Ujwal Kayande
PROFESSOR OF MARKETING, DIRECTOR OF THE CENTRE FOR BUSINESS ANALYTICS QUALIFICATIONS PHD, UNIVERSITY OF ALBERTA AREAS OF EXPERTISE Marketing analytics, marketing strategy, business analytics TOPICS Choice models, digital attribution models, brand coherence, marketing mix models, measurement INDUSTRIES Services, telco, finance, health, consulting, not-for-profit GEOGRAPHIES Australia, India, USA, Canada, Europe, Asia Contact: