Nico Neumann (ASSISTANT PROFESSOR AND FELLOW, CENTRE FOR BUSINESS ANALYTICS)

Nico Neumann joined Melbourne Business School in 2017 as an Assistant Professor and Fellow for the Centre for Business Analytics.
 
Nico's research and work expertise revolves around online marketplaces, marketing automation, business analytics and marketing measurement. Nico has published in top tier academic journals (Journal of Retailing, Journal of Consumer Psychology) and is a frequently invited keynote speaker at leading industry events (e.g., Google Squared, Programmatic Summit, Data Strategy Symposium, Ad Tech Sydney, Programmatic IO).

He is also a regular contributor to AdExchanger as well as other trade press columns (AdNews, Mumbrella). Before joining MBS, Nico worked for Accenture Management Consulting, Datalicious, IPG Mediabrands and the Institute for Choice (University of South Australia).
 
Nico teaches Marketing Analytics for the Master of Business Analytics program, Marketing Communications for the MBA program and Executive Education.
 

Most Notable Research

  • Natalina Zlatevska, Nico Neumann and Chris Dubelaar:  Mandatory Calorie Disclosure: A Comprehensive analysis of Its Effect on Consumers and Retailers, Journal of Retailing, Volume 94, Issue 1, March 2018, 89–101.
  • Nico Neumann, Ulf BÓ§ckenholt, and Ashish Sinha: A Meta-Analysis of Extremeness Aversion, Journal of Consumer Psychology, Volume 26, April 2016, 193-212.
  • Nico Neumann and Ulf BÓ§ckenholt: A Meta-Analysis of Loss Aversion in Product Choice, Journal of Retailing, Volume 90, Issue 2, June 2014, 182–197.

Contact: n.neumann@mbs.edu

Nico Neumann
ASSISTANT PROFESSOR AND FELLOW, CENTRE FOR BUSINESS ANALYTICS QUALIFICATIONS PHD UNSW; DIPL.-WIRTSCHAFTSING. UNI KAISERSLAUTERN AREAS OF EXPERTISE MARKETING & BUSINESS ANALYTICS, MARKETING COMMUNICATIONS, ONLINE MARKETPLACES TOPICS EXPERIMENTS, MARKETING MEASUREMENT, BAYESIAN LEARNING MODELS, META-ANALYSIS INDUSTRIES ADVERTISING & MEDIA, CONSULTING, ECOMMERCE, MARKETING RESEARCH GEOGRAPHIES AUSTRALIA, ASIA, USA, EUROPE Contact: