Brandon Lee joined Melbourne Business School in 2014 as an Assistant Professor of Strategy.
Upon completing his PhD in Organisational Behaviour at Cornell University, Brandon was an Assistant Professor of Strategy and Entrepreneurship at London Business School for six years.
Brandon’s research focuses on the emergence and evolution of new markets and industries such as such as organic food, renewable energy, new technologies and disability services and has been published in leading academic journals including Administrative Science Quarterly, Organization Science and Strategic Management Journal.
Brandon teaches Business Strategy on the MBA, Executive and Senior Executive MBA programs.
“Market mediators and the tradeoffs of legitimacy-seeking behaviors in a nascent category” (Lead author, with Mike Lounsbury & Shon Hiatt, Minor revision requested, Organization Science), 2016.
“Collective action and market formation: An integrative framework” (Lead author, with Jeroen Struben and Chris Bingham, revision requested at Strategic Management Journal), 2016.
‘The infrastructure of collective action and policy content diffusion in the organic food industry’, Lee, BH, December 2009, Academy of Management Journal, vol. 52, no. 6, pp. 1247–1269.
2015, Best Conceptual Paper Award, Entrepreneurship Division, AOM, Vancouver.
2015, Best Paper Award, SEE Conference, Denver, CO.
2014, Winner, Outstanding Paper Award ARCS conference, Ithaca, NY.
2009, Runner up for Best Published Paper of the Year Award (OMT division, Academy of Management).
2009, Citation of Excellence Award, Emerald Group Publishing.
Assistant Professor of Strategy
Ph.D., Cornell University; M.S, Cornell University; B.A., Brigham Young University
AREAS OF EXPERTISE
Business models, innovation, shaping ecosystems, collective action, entrepreneurship, strategy execution, stakeholder management, economic sociology, institutions, environmental sustainability, career management, social networks
entrepreneurship, strategy, innovation, environmental sustainability, networks, organic food, renewable energy, regulation, social movements
Higher education, agriculture, energy, technology
Australia, Europe, USA, Mexico, Central America