Brandon Lee (Assistant Professor of Strategy)

Brandon Lee joined Melbourne Business School in 2014 as an Assistant Professor of Strategy.

Upon completing his PhD in Organisational Behaviour at Cornell University, Brandon was an Assistant Professor of Strategy and Entrepreneurship at London Business School for six years.

Brandon’s research focuses on the emergence and evolution of new markets and industries such as such as organic food, renewable energy, new technologies  and disability services and has been published in leading academic journals including Administrative Science Quarterly, Organization Science and Strategic Management Journal.

Brandon teaches Business Strategy on the MBA, Executive and Senior Executive MBA programs.


“Market mediators and the tradeoffs of legitimacy-seeking behaviors in a nascent category” (Lead author, with Mike Lounsbury & Shon Hiatt, Minor revision requested, Organization Science), 2016.

“Collective action and market formation: An integrative framework” (Lead author, with Jeroen Struben and Chris Bingham, revision requested at Strategic Management Journal), 2016.

‘Organizational responses to public and private politics: An analysis of climate change activists and US oil and gas firms’, Hiatt, SR, Grandy, JB & Lee, BH, November 2015, Organization Science, vol. 26 , no. 6, pp. 1769–1786.

‘The infrastructure of collective action and policy content diffusion in the organic food industry’, Lee, BH, December 2009, Academy of Management Journal, vol. 52, no. 6, pp. 1247–1269.

‘Tilting at windmills? The environmental movement and the emergence of the US wind energy sector’, Sine, WD & Lee, BH, March 2009, Administrative Science Quarterly, vol. 54, no. 1, pp. 123–155.


2015, Best Conceptual Paper Award, Entrepreneurship Division, AOM, Vancouver.

2015, Best Paper Award, SEE Conference, Denver, CO.

2014, Winner, Outstanding Paper Award ARCS conference, Ithaca, NY.

2009, Runner up for Best Published Paper of the Year Award (OMT division, Academy of Management).

2009, Citation of Excellence Award, Emerald Group Publishing.

Brandon Lee
Assistant Professor of Strategy QUALIFICATIONS Ph.D., Cornell University; M.S, Cornell University; B.A., Brigham Young University AREAS OF EXPERTISE Business models, innovation, shaping ecosystems, collective action, entrepreneurship, strategy execution, stakeholder management, economic sociology, institutions, environmental sustainability, career management, social networks TOPICS entrepreneurship, strategy, innovation, environmental sustainability, networks, organic food, renewable energy, regulation, social movements INDUSTRIES Higher education, agriculture, energy, technology GEOGRAPHIES Australia, Europe, USA, Mexico, Central America Contact: