Marketing Strategy


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Growing Demand (Formerly Marketing Strategy)

In this two-day practical program, work on your demand growth challenges by developing the right strategies for your business.

With single-digit growth across markets, companies are increasingly focusing on how to outpace it – but that requires an effective demand-side approach.

In this program, you will logically identify, evaluate and realise opportunities to increase performance and overcome problems in the areas of strategic focus, market sizing, market access, marketing campaigns and go-to-market plans.

Regardless of industry, this program helps managers and executives in the areas of strategy, small business, marketing and business development out-perform their competitors.

A very relevant course that addresses the importance of analysing and creating customer driven value niches for developing market strategies.

Vaughan Sidebottom
Field Service Manager


Who should attend?

  • Executives looking to grow demand for their business
  • Experienced senior managers in strategic planning roles within their organisation
  • Marketing professionals looking to revitalise their skills
  • Senior executives without a marketing background, looking to employ marketing as a driver of organisational growth.

Key benefits

By the end of the program, you will be able to:
  • Build market share by implementing customer-centric innovation
  • Create a compelling and unique proposition to differentiate yourself in the market
  • Drive greater customer retention
  • Enhance a customer’s willingness to pay
  • Increase your market reach.

Program Journey

Your program journey is designed to ensure you emerge with new skills and behaviours, aligned with your learning goals.

Program preparation

  • Access to pre-reading articles and case study materials through our online-learning platform.


Onsite program delivery will commence at 8:30am on day 1 of the program and conclude at approximately 4:30pm on the final day.

The following key themes are explored:

  • Creating a market-led organisation
  • Developing a marketing-led strategy
  • Developing a market-led strategy
  • Making it happen.


  • Continued access to workshop materials, facilitators and thought leadership through our online-learning platform.

Download brochure for detailed program information.


Don O’Sullivan
Associate Professor of Marketing 

With more than 20 years’ experience as a marketing consultant and academic in the field, Don is a well-regarded expert with a global perspective, having worked in Australia, Europe and North America. He currently consults to various firms on managing marketing performance and marketing metrics. Don has also led teams in developing award-winning international marketing campaigns.
Read Don’s full profile.


Dates and fees




This is a non-residential program. The program fee covers tuition and meals during the workshop. Applications typically close one week prior to commencement, however, to secure your place we encourage you to apply early. Applications received less than one week prior to commencement will be assessed on a case-by-case basis.

Phone:  +61 3 9349 8788 |  Email:

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