/brochure-forms/BMP

Download Brochure >

62ffb221-47cf-e711-80e9-005056ad4db1

Next Sessions

17 Sep - 21 Sep 2018

5 days

Carlton Campus

A$ 7500

22 Oct - 26 Oct 2018

5 days

Sydney Campus

A$ 7500

 

Brand Management

How do you build, protect and strengthen brand equity? This highly practical and engaging program examines branding from a range of industries and organisational perspectives to give you the tools you need to become a more confident and effective marketer. Together with guest speakers from some of the world’s most valuable brands, we’ll explore all the core concepts of successful brand management, leaving you inspired to make impactful change back in your organisation.

“A five-day course that will upgrade your brand management skills and transform your future”

- Mark Ritson


Download Brochure
 

Who should attend

This program is suitable for:
  • Brand Managers seeking formal training in branding
  • Managers keen to make a move into Brand Management
  • Consultants without brand management training looking to revitalise their skillset
  • Executives seeking an understanding of how brand management will benefit their organisation


Learning outcomes

By the end of the program, you will be able to:
  • Manage and measure both product and corporate brands
  • Position brands for future growth
  • Develop an advanced strategy for the brands under your control
  • Optimise the brand architecture within your organisation
  • Track your brand health and use these insights to drive brand growth
 

Program modules

 

BMP-website-course-modules(short).jpg

  ​

Presenter

Mark Ritson | Adjunct Professor of Marketing

Mark-Ritson.jpg

Armed with a PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching brand management to MBA students at some of the world’s leading business schools, including London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the MBA teaching prize at each of these institutions.

An avid writer on branding, Mark is a columnist for The Australian and writes a weekly column for Marketing Week. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK.

Most important, Mark has worked for some of the World's largest companies on global brand strategy. His former clients include McKinsey, Dom Perignon, Benefit Cosmetics, Westpac, Oracle, Jurlique, Baxter, Krug, De Beers, Sephora, St George, Flight Centre and a host of other international companies.


 

62ffb221-47cf-e711-80e9-005056ad4db1

Dates
Duration
Location
Fees
Apply
17 Sep - 21 Sep 2018
5 days
Carlton Campus
A$ 7500
22 Oct - 26 Oct 2018
5 days
Sydney Campus
A$ 7500

This is a non-residential program. The program fee covers tuition and meals during the workshop. Applications typically close one week prior to commencement, however, to secure your place we encourage you to apply early. Applications received less than one week prior to commencement will be assessed on a case-by-case basis.


Phone:  +61 3 9349 8788 |  Email: programs@mbs.edu

Chat with Program Advisor
We are sorry, but support is not available at the moment.