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Event Description

Thought-Leadership, Mark Ritson (London)

Event Date:
6 October 2017, 5pm
Addleshaw Goddard, Milton Gate, 60 Chiswell Street, London, EC1Y 4AG, United Kingdom
Please join us at Melbourne Business School's thought-leadership series in London on Friday 6 October 2017.

Mark Ritson, adjunct professor at MBS, reviews the recent developments in brand strategy and suggests seven major challenges that every brand needs to negotiate to ensure success. His talk will encompass communications, positioning and brand strategy and will be delivered in the forthright and slightly unhinged style that his former students should, hopefully, remember well.

    Event running order
  • 5.00pm - Registration & networking
  • 5.30pm - Formalities begin
  • 6.30pm - Networking, canapes and drinks
  • 8.00pm - Close