How to champion human-centred design: Lessons from ANZ Bank
“The better we can design things that our customers actually want and need, the more successful we will be and the happier they will be.”
(Opher Yom-Tov, March 2020)
This may sound simple, however understanding and then embedding
human-centred design into organisations often comes with challenges.
Join Melbourne Business School's Greg Harbidge in conversation with
Opher Yom-Tov, ANZ's first ever Chief Design Officer, to explore:
- What is human-centred design?
- How can it help organisations solve problems and innovate?
- What is the Role of a Chief Design Officer?
- What does it take to weave human-centred design into the fabric of an organisation?
- Lessons and examples from ANZ's human-centred design experiences. What works and what doesn't?
About Our Experts
SENIOR LEARNING CONSULTANT
Greg works at the intersection of Leadership and Innovation to ensure Australian businesses adapt & grow. At Melbourne Business School he specialises in helping organisations take future focused and customer-centered approaches to their work. At home he spends his time chasing after toddlers.
CHIEF DESIGN OFFICER, ANZ
In 2017 ANZ announced the appointment of its first Chief Design Officer, Opher Yom-Tov. Reporting to Group Executive Digital Banking, Maile Carnegie, Opher leads a team of specialists focussed on building ANZ’s human-centred design capability to deliver better experiences for customers and employees.