Melbourne Business School Events How to champion human-centred design: Lessons from ANZ Bank

How to champion human-centred design: Lessons from ANZ Bank

Wednesday, 15 July 2020
12.30 PM - 1.30 PM
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“The better we can design things that our customers actually want and need, the more successful we will be and the happier they will be.”

(Opher Yom-Tov, March 2020)

This may sound simple, however understanding and then embedding

human-centred design into organisations often comes with challenges.

Join Melbourne Business School's Greg Harbidge in conversation with

Opher Yom-Tov, ANZ's first ever Chief Design Officer, to explore:

  • What is human-centred design?
  • How can it help organisations solve problems and innovate?
  • What is the Role of a Chief Design Officer?
  • What does it take to weave human-centred design into the fabric of an organisation?
  • Lessons and examples from ANZ's human-centred design experiences. What works and what doesn't?




About Our Experts

Greg Harbidge


Greg works at the intersection of Leadership and Innovation to ensure Australian businesses adapt & grow. At Melbourne Business School he specialises in helping organisations take future focused and customer-centered approaches to their work. At home he spends his time chasing after toddlers.


In 2017 ANZ announced the appointment of its first Chief Design Officer, Opher Yom-Tov. Reporting to Group Executive Digital Banking, Maile Carnegie, Opher leads a team of specialists focussed on building ANZ’s human-centred design capability to deliver better experiences for customers and employees.