General Management Program
Improve the way you manage day-to-day business while building resilient teams and implementing strategic direction.
General Management Program Overview
Get a foundational understanding of strategy, marketing, finance, people and change management – and how they integrate for organisational success.
With key insights from experts in each field, our General Management Program will equip you with a framework for understanding the complexity and interrelation of challenges across your business.
The course is a great opportunity to broaden your executive skills and perspectives, while building the confidence needed to lead across different organisational functions.
Upon completion, participants will be eligible to have one elective subject waived from Melbourne Business School’s Part-time MBA program.
Who Should Attend the General Management Program?
Middle Management
- Experienced mid-to-senior level managers who are being positioned to take on a general management role or need to develop a broader perspective.
General Managers
- Who have recently moved into their role.
General Management Program Key Takeaways
Influence Optimal Performance
- Increase managerial impact
- Interpret financial data
- Align marketing and strategy
- Create and implement a strategic direction.
Harness Your Leadership Power
- Lead with a broader perspective.
Build Better Teams
- Build robust, resilient teams and foster collaboration.
General Management Program Topics Covered
Strategy
Marketing
Finance
People and Change Management
General Management Program Success Story
I found the course to be really rewarding and learnt a lot about myself as a general manager. Aviva, the facilitator, was amazing and kept us all fully engaged for the whole week.
MICHELLE HALL
General Manager of Operations and People, Four Pillars Gin
General Management Program Key Facilitators
PROGRAM DIRECTOR
Vivek consults widely to industry and government in Australia and globally. In addition to his role as Academic Director of Melbourne Business School’s Executive MBA Programs, he currently serves as a strategy advisor to the CEO of CSL and MD of Grannus Securities.
ACADEMIC DIRECTOR (MBA)
Nam has a PhD in Accounting and extensive experience in providing services to clients in various industries, such as cement, brewing and beverages, and real estate.
ASSOCIATE
Henry has spent his career working in accountancy and finance. His passion is for helping people overcome their fear of numbers and discover the power of financial skills for the first time.
PROFESSOR OF FINANCE
Nadia is an internationally acclaimed Professor of Finance known for her research, teaching and expertise especially on financial intermediaries, Blockchain and Digital Currency.
PROFESSOR OF STRATEGY
Geoff worked at the highest levels of international finance before becoming an academic focusing on risk-taking by executives. He has received several research excellence awards from the University of Melbourne.
PROFESSOR OF MARKETING
Don is a marketing and brand expert who studies the impact that marketing activities have on company performance. He has worked with brands including Johnson & Johnson, NAB and Nestle.
Upcoming Sessions
This is a non-residential program. The program fee covers tuition, learning materials and meals during the workshop.
As this program includes some evening activities and meals, we recommend participants stay either on-site at Melbourne Business School (based on availability) or we can recommend a variety of partnering hotels who can offer our guests special corporate rates. Please contact us for more information.
Read our full terms and conditions and other frequently asked questions for more information.
Program Enquiry
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