Managing Innovation


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Next Sessions

Please apply 4-6 weeks prior to program commencement.

Managing Innovation

Identify opportunities to create value for you and your organisation through innovation. Combining theory with real-world practices, we give you an understanding of innovation’s role in business, how to implement it, and manage any obstacles along the way. You’ll also learn the importance of linking innovation to business strategy, sourcing inventive ideas and the design processes that can bring them into commercial reality.

The program may be undertaken in an assessed mode, leading to an accredited Specialist Certificate from the University of Melbourne. Learn more.

The program has given us valuable tools and frameworks to strengthen and grow our initiatives. We are better able to evaluate and manage innovative concepts.

Mario Gomes
Business Development & Marketing Manager | Holyoake
Perth, Australia


Who should attend?

  • Managers and professionals seeking to better understand their approach to innovation and how to implement it.

Key benefits

  • Describe how innovation could benefit your team and the wider organisation
  • Identify organisational and individual innovation capabilities and barriers
  • Integrate customers and new technologies into product development processes
  • Apply selected best practices in innovation to your organisation
  • Identify the barriers to successful commercialisation and strategies for overcoming them
  • Understand the role of networks and collaboration in the successful commercialisation of innovation.

Program journey

Your program journey is designed to ensure you emerge with new skills and behaviours, aligned with your learning goals.

Program preparation

  • A study guide with readings and cases is provided before the workshop commences.


Onsite program delivery will commence at 9:00am on day 1 of the program and conclude at approximately 5:00pm on the final day.

The following key themes are explored:

  • The critical elements of designing and developing innovative products and services
  • How to configure these elements and manage the results
  • Product/service development design process and improvement
  • Understanding and integrating customer needs
  • Strategy development and project management
  • Designing and managing development networks.

Download brochure for detailed program information.


Danny Samson
Program Director | Managing Innovation

Danny_Samson_200x133.jpgDanny Samson is Professor of Management at The University of Melbourne and specialises in issues to do with operations and supply chain strategy and effectiveness. He has worked extensively in operations and supply chain management as a researcher, consultant, board member, author, executive educator and contributor to government inquiries. He has written three books that are relevant to this program. He regularly provides industry and executive seminars and has participated in a number of committees and industry bodies, including appointment as a member of the Australian Manufacturing Council and the Commonwealth Government Industry Task Force on Leadership and Management (Karpin Committee).

Colin McLeod
Program Director | Managing Innovation

Colin-McLeod_200x133.jpgColin McLeod is an Associate Professor in the Department of Management & Marketing. He has worked in many roles, including Research & Innovation and Marketing, Communications and Public Affairs with the AFL, Marketing and Brand Management with Goldman Sachs JBWere and was Group Marketing Manager for Telstra Mobile. 


Dates and fees



*When undertaken on an assessed basis as part of a Specialist Certificate, course fees are GST exempt.
This program is non-residential. The program fee covers tuition and meals during the workshop. Please apply 4-6 weeks prior to program commencement.

Specialist Certificate pathway

This program may be undertaken in an assessed mode, leading to an accredited Specialist Certificate from the University of Melbourne. The Specialist Certificate provides the flexibility to tailor your course to your specific developmental needs by choosing from a select range of open programs.


A 2500-word assignment, due four weeks after workshop completion (100%).


If you undertake this program in an assessed mode, the fee is A$3,000 and GST exempt.

How to enrol

To enrol in this program as part of a Specialist Certificate, click on the relevant link below:

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