Marketing strategy can drive a company's performance but is often undervalued. This specialist qualification will equip you to deliver superior performance for your marketing function and organisation.

You will gain powerful innovation management tools and improve your competitive advantage by optimising your marketing strategy, maximising your digital success, revitalising your brand and better managing your customers.


  • Marketing professionals and those responsible for aligning marketing activities with business strategy
  • Professionals who wish to understand how strategic marketing can benefit their organisation


  • Make informed strategic choices to improve market outcomes
  • Explain the importance of marketing strategy for superior business performance and shareholder value
  • Create, evaluate and execute strategic marketing plans
  • Analyse critical issues, associated with creating, analysing, and selecting market segments and niches
  • Understand the tools and mechanisms for creating customer value and building marketing assets in competitive organisational environments (both for-profit and not-for-profit).


Successfully complete four subjects, including two core (6.25 points each) and two elective subjects (6.25 points each).

Choose two of the following core subjects:

Choose two of the following elective subjects:


Each subject is formally assessed to meet the accreditation requirements of the University of Melbourne and designed to be practical and relevant to industry professionals.

For scheduled dates and assessment details, refer to the relevant subject in the course structure above. Assessments are to be submitted within four weeks from the on-campus participation.


The 2017 subject fee is A$3,000 (GST exempt) and includes tuition, materials and meals during the on-campus participation.

Each subject fee is due prior to the on-campus participation.


  • An undergraduate degree or equivalent qualification, plus at least three years of documented, relevant professional experience; or
  • 10 years of documented, relevant professional experience that demonstrates the capacity to successfully undertake the course

This course is available for domestic students (Australian or New Zealand citizens, Australian permanent residents and Australian permanent humanitarian visas).

International participants

As this course is not CRICOS registered, you are unable to apply for a student visa. However you may be eligible to study this course on a non-student visa if it does not have any study restrictions. For more information on visas please contact the Department of Immigration and Border Protection at www.border.gov.au.

All international applicants will be assessed on a case-by-case basis and supporting evidence of a valid visa must be provided before your application is approved.


Submit an online application form with the following supporting documents:

  • passport (or birth certificate if unavailable)
  • updated CV demonstrating relevant experience
  • academic qualification or transcripts if available.

For more information or assistance, please make an enquiry.