Market Leadership and Strategic Marketing

Outperform your competitors through market-led business strategies. Structured around the various industries of our participants, this highly informative program will show you how to use marketing to drive growth and profitability in your business. We’ll provide you with the latest tools, frameworks and best practice examples needed to create and execute competitive marketing strategies, including those of the world’s most successful companies.

“Through strategy and innovation, you can establish marketing as a driver of growth and long-term organisational success.”

Associate Professor Don O’Sullivan
Presenter | Market Leadership and Strategic Marketing


  • Experienced senior managers in strategic planning roles within their organisation
  • Marketing professionals, looking to revitalise their skills
  • Senior executives without a marketing background, looking to employ marketing as a driver of organisational growth 


  • Establish a market-driven organisation
  • Increase organisational performance
  • Develop effective strategies
  • Implement contemporary frameworks for marketing strategy 


On-campus participation

The following key themes are explored:

  • Creating the market-led organisation
  • Developing a marketing-led strategy
  • Making it happen.


  • A 1500-word report, due four weeks after the on-campus participation (worth 60%)
  • A 1000-word case study, due two weeks after the on-campus participation (worth 40%) 


Associate Professor Don O’Sullivan

With more than 20 years’ experience as a marketing consultant and academic in the field, Don is a well-regarded expert with a global perspective, having worked in Australia, Europe and North America. He currently consults to various firms on managing marketing performance and marketing metrics. Don has also led teams in developing award-winning international marketing campaigns.

Read Don’s full profile.


20 – 21 March 2018
4 – 5 September 2018