Market Leadership and Strategic Marketing

/brochure-forms/MLSM-(1)

Download Brochure >

6e573d23-9f81-e611-80db-005056ad4db1

Next Sessions

Please apply 4-6 weeks prior to program commencement.

20 Mar - 21 Mar 2018

2 days

Carlton Campus

A$ 3050

04 Sep - 05 Sep 2018

2 days

Carlton Campus

A$ 3050

 

Market Leadership and Strategic Marketing

Outperform your competitors through market-led business strategies. Structured around the various industries of our participants, this highly informative program will show you how to use marketing to drive growth and profitability in your business. We’ll provide you with the latest tools, frameworks and best practice examples needed to create and execute competitive marketing strategies, including those of the world’s most successful companies.

This program may be undertaken in an assessed mode, leading to an accredited Specialist Certificate from the University of Melbourne. Learn more.


Through strategy and innovation, you can establish marketing as a driver of growth and long-term organisational success.

Don O’Sullivan
Program Director | Market Leadership and Strategic Marketing




 

Who should attend?

  • Experienced senior managers in strategic planning roles within their organisation
  • Marketing professionals, looking to revitalise their skills
  • Senior executives without a marketing background, looking to employ marketing as a driver of organisational growth

Key benefits

  • Establish a market-driven organisation
  • Increase organisational performance
  • Develop effective strategies
  • Implement contemporary frameworks for marketing strategy

Program journey

Your program journey is designed to ensure you emerge with new skills and behaviours, aligned with your learning goals.

Program preparation

  • Access to workshop materials through our online-learning platform.

Program

The following key themes are explored:

  • Creating the market-led organisation
  • Developing a marketing-led strategy
  • Making it happen.

Post-program

  • Continued access to workshop materials, facilitators and thought leadership through our online-learning platform.

Download brochure for detailed program information.
 

Presenter

Don O’Sullivan
Associate professor of marketing | Market Leadership and Strategic Marketing

With more than 20 years’ experience as a marketing consultant and academic in the field, Don is a well-regarded expert with a global perspective, having worked in Australia, Europe and North America. He currently consults to various firms on managing marketing performance and marketing metrics. Don has also led teams in developing award-winning international marketing campaigns.
Read Don’s full profile.




 

Dates and fees

6e573d23-9f81-e611-80db-005056ad4db1

Dates
Duration
Location
Fees
Apply
20 Mar - 21 Mar 2018
2 days
Carlton Campus
A$ 3050
04 Sep - 05 Sep 2018
2 days
Carlton Campus
A$ 3050

*When undertaken on an assessed basis as part of a Specialist Certificate, course fees are GST exempt.

This program is non-residential. The program fee covers tuition and meals during the workshop. Please apply 4-6 weeks prior to program commencement.

Specialist Certificate accredited pathway

This program may be undertaken in an assessed mode, leading to an accredited Specialist Certificate from the University of Melbourne. The Specialist Certificate provides the flexibility to tailor your course to your specific developmental needs by choosing from a select range of open programs. Learn more.

Assessments

  • A 1500-word report, due four weeks after workshop ends (worth 60%)
  • A 1000-word case study, due two weeks after workshop ends (worth 40%)

Fees

If you undertake this program in an assessed mode, the fee is A$3,000 and GST exempt.

How to apply

To apply for this program as part of a Specialist Certificate, click on the relevant link below:

Chat with Program Advisor
We are sorry, but support is not available at the moment.