Marketing Strategy

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Next Sessions

20 Mar - 21 Mar 2018

2 days

Carlton Campus

A$ 3050

04 Sep - 05 Sep 2018

2 days

Carlton Campus

A$ 3050

 

Marketing Strategy

 

Outperform your competitors through market-led business strategies. Structured around the various industries of our participants, this highly informative program will show you how to use marketing to drive growth and profitability in your business. We’ll provide you with the latest tools, frameworks and best practice examples needed to create and execute competitive marketing strategies, including those of the world’s most successful companies.

Phone:  +61 3 9349 8788 |  Email: programs@mbs.edu


Through strategy and innovation, you can establish marketing as a driver of growth and long-term organisational success.

Don O’Sullivan
Program Director | Marketing Strategy




 

Who should attend?

  • Experienced senior managers in strategic planning roles within their organisation
  • Marketing professionals, looking to revitalise their skills
  • Senior executives without a marketing background, looking to employ marketing as a driver of organisational growth

Key benefits

  • Establish a market-driven organisation
  • Increase organisational performance
  • Develop effective strategies
  • Implement contemporary frameworks for marketing strategy

Program journey

Your program journey is designed to ensure you emerge with new skills and behaviours, aligned with your learning goals.

Program preparation

  • Access to workshop materials through our online-learning platform.

Program

Onsite program delivery will commence at 8:30am on day 1 of the program and conclude at approximately 4:30pm on the final day.

The following key themes are explored:

  • Creating the market-led organisation
  • Developing a marketing-led strategy
  • Making it happen.

Post-program

  • Continued access to workshop materials, facilitators and thought leadership through our online-learning platform.

Download brochure for detailed program information.
 

Presenter

Don O’Sullivan
Associate Professor of Marketing 

With more than 20 years’ experience as a marketing consultant and academic in the field, Don is a well-regarded expert with a global perspective, having worked in Australia, Europe and North America. He currently consults to various firms on managing marketing performance and marketing metrics. Don has also led teams in developing award-winning international marketing campaigns.
Read Don’s full profile.




 

Dates and fees

6e573d23-9f81-e611-80db-005056ad4db1

Dates
Duration
Location
Fees
Apply
20 Mar - 21 Mar 2018
2 days
Carlton Campus
A$ 3050
04 Sep - 05 Sep 2018
2 days
Carlton Campus
A$ 3050

This is a non-residential program. The program fee covers tuition and meals during the workshop. Applications typically close one week prior to commencement, however, to secure your place we encourage you to apply early. Applications received less than one week prior to commencement will be assessed on a case-by-case basis.

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