Master of Marketing

Our specialist degree for marketing professionals that will also boost your management and leadership potential.

Next intake: Term 2 (April 2023)
2+ years
Enhance your strategic marketing and leadership skills at Australia’s premier business school.

Enhance your strategic marketing and leadership skills at Australia’s premier business school.

Apply for our flexible part-time Master or Graduate Diploma in Marketing and gain the hands-on skills required to develop demand-side strategies that drive long-term success.

Through deepening your expertise in the latest concepts and practical tools, you will become a highly valued asset with your ability to analyse, plan and execute within today’s complex business landscape.

Study alongside our Part-time MBA students in a dynamic and creative environment, while broadening your network with Australia’s next generation of leaders, our world-renowned faculty and industry thought leaders.

Student Experience

People come to Melbourne Business School because they want to study with the best.

We attract some of the brightest academics from around the world, who teach in class sizes much smaller than their colleagues overseas and are accessible to you throughout your studies.

Our campus is just four tram stops from the centre of Melbourne and has vibrant communal areas with accommodation available nearby.

We offer opportunities for self-development via a wide range of electives, co-curricular activities, and host regular industry networking events.

Success Story

The degree gave me more perspective and a deeper understanding of marketing and its practical applications.

Principal Program Manager, Amazon

Study Options

Jump straight into our part-time Master of Marketing or start with the shorter Graduate Diploma.

Grad Dip Marketing 12 months

Graduate Diploma

Gain a complete marketing toolkit with the Graduate Diploma in Marketing that will develop your marketing insight and business knowledge.


What will I study?

  • Four core general management subjects
  • Three core marketing subjects
  • Three elective subjects
Master of Marketing 24 months

Master of Marketing

Complete the Part-time Master of Marketing to unlock your full marketing potential, transform the way you see business and maximise your career opportunities.


What will I study?

  • Five core general management subjects
  • Four core marketing subjects
  • Four elective subjects

Course Structure

Students will complete Leadership and Business Essentials 1 and then choose from a number of core and elective subjects.

162.5 credit points total required to complete the program.

Core Subjects

Managerial Ethics and Business Environment (6.25 = 0.5 subject)

Find out how the societal context affects organisations and their strategies, as well as why managerial ethical problems frequently arise in the business context.

Learn to evaluate business decisions by considering various stakeholders and the moral reasoning frameworks that can help you be more aware of ethical pitfalls.

Managing People (12.5)

Acquire the analytical skills to identify, diagnose and solve people-related challenges in organisations. You will use tools to examine different theoretical concepts and perspectives that underlie individual and organisational behaviour to improve performance in a practical manner.

Marketing (12.5)

Learn to manage market demand using proven demand‐side strategies. You will learn to recognise, create, grow and protect market‐based assets that influence demand and how marketing investments help develop and translate market‐based assets into outcomes that ensure an organisation’s long‐term survival and success.

Consumer Behaviour (12.5)

At its essence, marketing is an attempt to influence consumer behaviour. Dive into the fundamental theories and concepts of consumer psychology and the research empowering it to enhance your understanding of why people choose, use and evaluate goods and services the way they do – gaining powerful influence tactics.

Marketing Strategy (12.5)

Discover the benefits of undertaking marketing actions within a strategic framework. Through analysis, planning, generating and calibrating strategic options, you will learn how a good marketing strategy works with the target segment to refine organisational vision and focus efforts on the most worthwhile of opportunities.

Data Analysis (12.5) (Masters only)

Gain the core skills to extract information from data to inform managerial decisions. You will learn quantitative analysis, analytical thinking and ways to measure performance, which will build in you the framework for solving complex business problems and the foundation for advanced MBA subjects.

Managerial Economics (12.5) (Masters only)

Learn to properly develop and evaluate strategic business options and informed decisions using managerial tools for economic reasoning. You will discuss fundamental concepts and develop analytical skills required in managerial and strategic decision‐making.

Marketing Research (12.5) (Masters only)

Examine qualitative and quantitative techniques of marketing research to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. You will then conduct a field-project on a marketing research problem.

Elective Subjects

Brand Management (12.5)

Open your mind to the challenges of building, protecting and strengthening a brand. You will take an applied approach to examining how to manage a brand, including the research, strategy and architecture that goes into a brand and ways to build, position and extend it as found in B2B, consumer and luxury retail brands.

Marketing Communications (12.5)

Explore what leading firms are doing in response to changes affecting the discipline of marketing communications. You will learn the concepts and techniques of contemporary communications, including design, implementation, planning and how to manage multiple media, such as online, broadcast and more.

Digital Product Management (12.5)

Product Managers must understand customer and business needs to drive the development of digital products. Learn to work through the digital product lifecycle, from writing the product requirements to managing the development trade-offs and prioritisation to delivering the products to users and finally improving the products through iteration.

Negotiations (12.5)

Negotiation is the art and science of securing agreements between two or more interdependent parties. Discover why people and organisations behave the way they do in competitive situations and come to understand the broad spectrum of negotiation problems faced by managers and professionals in a global context.

Leadership and Change (12.5)

Explore a leader's role and its impact and influence on organisational performance. You will examine the theory and practice of how leadership makes a difference and learn to understand your own leadership capabilities and challenges.

Marketing Analytics (12.5)

Select four of six elective subjects.

Meet With Us

Let us answer your questions face-to-face.

Let us answer your questions face-to-face.

The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or set up a video conference for an online face-to-face conversation. 

We can assist you with information on subjects and study materials, campus life, funding your course or any other areas you might be interested in. 

If you're interested in studying at Melbourne Business School, please join us for an online information session or contact us to arrange a time that suits you.

Career Services

Recruitment Partners

By partnering with leading organisations, our Career Services can connect you to top-tier firms in Australia and around the world.

Individual coaching session at the hub

Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.


Program Fee

The 2023 program fee is $4,650 per subject (12.5 credit points equivalent)

The 2024 program fee is $4,880 per subject (12.5 credit points equivalent)

Fees are paid per subject, per term in advance.*



FEE-HELP is available for eligible Australian citizens and permanent residents.


Company Sponsorship

Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying a part-time Master of Marketing to the organisation. Please contact us for more information.


Other Costs

Approximately $120 per subject is a reasonable amount to budget for textbooks and other study-related expenses.

*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.


We have a wide range of scholarships available to support your study at Melbourne Business School. Our scholarships encourage diversity, provide opportunity and reward talent.

You will automatically be considered for a scholarship when you apply – but to be eligible for some, you need to apply by a certain date.

For more information, visit our Scholarships  page

How to Apply

Application Process


  1. Commence an application to become familiar with the application process.
  2. Meet with us to find out more about the School and program.
  3. Complete and submit your application by the application closing date.


The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.

Application Deadlines

Closing dates for the Master of Marketing and Graduate Diploma in Marketing are as follows:

January Intake
Application deadline: 18 November

April Intake
Application deadline: 10 March

July Intake
Application deadline: 19 May

September Intake
Application deadline: 11 August

The deadline for all applications is 11.59pm AEST.

Late applications may be considered on a case-by-case basis. Please contact us for further advice.

Application Requirements

For a successful application, you will need:

  • An up-to-date CV, showing a minimum of two (2) years’ of professional work experience.
  • A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
  • A passport or verified document showing current citizenship / residency status.
  • An excellent command of English (copy of IELTS or TOEFL score*, where required) if you are a non-native speaker.
  • Personal statements relating to your goals and how you can contribute to the program.
  • The names and contact details of two (confidential) professional referees.

Meeting these requirements does not guarantee selection.

You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.

This program is only open to domestic students (Australian/NZ citizens, Australian PR visa holders or any Australian visas without study restrictions).

It is a university requirement that applicants provide evidence that they meet the published entry requirements. Uncertified documentation does not provide this evidence; however we accept uncertified documents for the purpose of selection, and reserve the right to request your original certified documentation at any time.

*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5.
TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.
PTE Overall score minimum of 65, with writing skills of minimum 65 and no other communicative skill below 50

Entry Requirements

  • Two years work experience
  • An undergraduate degree or six years of work experience
  • Two confidential professional referees
  • English proficiency

For more information, visit our application FAQ's page.

Apply Now

April Applications
July Applications
July 2023
Applications close 19 May 2023
July 2023 Graduate Diploma
Applications close 19 May 2023

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