Master of Marketing
Our specialist degree for marketing professionals that will also boost your management and leadership potential.
Enhance your strategic marketing and leadership skills at Australia’s premier business school.
Apply for our flexible part-time Master or Graduate Diploma in Marketing and gain the hands-on skills required to develop demand-side strategies that drive long-term success.
Through deepening your expertise in the latest concepts and practical tools, you will become a highly valued asset with your ability to analyse, plan and execute within today’s complex business landscape.
Study alongside our Part-time MBA students in a dynamic and creative environment, while broadening your network with Australia’s next generation of leaders, our world-renowned faculty and industry thought leaders.
Student Experience
People come to Melbourne Business School because they want to study with the best.
We attract some of the brightest academics from around the world, who teach in class sizes much smaller than their colleagues overseas and are accessible to you throughout your studies.
Our campus is just four tram stops from the centre of Melbourne and has vibrant communal areas with accommodation available nearby.
We offer opportunities for self-development via a wide range of electives, co-curricular activities, and host regular industry networking events.
Success Story
The degree gave me more perspective and a deeper understanding of marketing and its practical applications.
JASON CHUEI
Principal Program Manager, Amazon
Study Options
Jump straight into our part-time Master of Marketing or start with the shorter Graduate Diploma.
Graduate Diploma
Gain a complete marketing toolkit with the Graduate Diploma in Marketing that will develop your marketing insight and business knowledge.
What will I study?
- Four core general management subjects
- Three core marketing subjects
- Three elective subjects
Master of Marketing
Complete the Part-time Master of Marketing to unlock your full marketing potential, transform the way you see business and maximise your career opportunities.
What will I study?
- Five core general management subjects
- Four core marketing subjects
- Four elective subjects
Course Structure
Students will complete Leadership and Business Essentials 1 and then choose from a number of core and elective subjects.
162.5 credit points total required to complete the program.
Core Subjects
Managerial Ethics and Business Environment (6.25 = 0.5 subject)
Find out how the societal context affects organisations and their strategies, as well as why managerial ethical problems frequently arise in the business context.
Learn to evaluate business decisions by considering various stakeholders and the moral reasoning frameworks that can help you be more aware of ethical pitfalls.
Managing People (12.5)
Marketing (12.5)
Consumer Behaviour (12.5)
Marketing Strategy (12.5)
Data Analysis (12.5) (Masters only)
Managerial Economics (12.5) (Masters only)
Marketing Research (12.5) (Masters only)
Elective Subjects
Brand Management (12.5)
Marketing Communications (12.5)
Digital Product Management (12.5)
Negotiations (12.5)
Leadership and Change (12.5)
Marketing Analytics (12.5)
Select four of six elective subjects.
Meet With Us
Let us answer your questions face-to-face.
The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or set up a video conference for an online face-to-face conversation.
We can assist you with information on subjects and study materials, campus life, funding your course or any other areas you might be interested in.
If you're interested in studying at Melbourne Business School, please join us for an online information session or contact us to arrange a time that suits you.
Career Services
By partnering with leading organisations, our Career Services can connect you to top-tier firms in Australia and around the world.
Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.
Investment
Program Fee
The 2023 program fee is $4,650 per subject (12.5 credit points equivalent)
The 2024 program fee is $4,880 per subject (12.5 credit points equivalent)
Fees are paid per subject, per term in advance.*
FEE-HELP
FEE-HELP is available for eligible Australian citizens and permanent residents.
Company Sponsorship
Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying a part-time Master of Marketing to the organisation. Please contact us for more information.
Other Costs
Approximately $120 per subject is a reasonable amount to budget for textbooks and other study-related expenses.
*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.
Scholarships
We have a wide range of scholarships available to support your study at Melbourne Business School. Our scholarships encourage diversity, provide opportunity and reward talent.
You will automatically be considered for a scholarship when you apply – but to be eligible for some, you need to apply by a certain date.
For more information, visit our Scholarships page
How to Apply
Application Process
Apply
- Commence an application to become familiar with the application process.
- Meet with us to find out more about the School and program.
- Complete and submit your application by the application closing date.
Offer
The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.
Application Deadlines
Closing dates for the Master of Marketing and Graduate Diploma in Marketing are as follows:
January Intake
Application deadline: 18 November
April Intake
Application deadline: 10 March
July Intake
Application deadline: 19 May
September Intake
Application deadline: 11 August
The deadline for all applications is 11.59pm AEST.
Late applications may be considered on a case-by-case basis. Please contact us for further advice.
Application Requirements
For a successful application, you will need:
- An up-to-date CV, showing a minimum of two (2) years’ of professional work experience.
- A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
- A passport or verified document showing current citizenship / residency status.
- An excellent command of English (copy of IELTS or TOEFL score*, where required) if you are a non-native speaker.
- Personal statements relating to your goals and how you can contribute to the program.
- The names and contact details of two (confidential) professional referees.
Meeting these requirements does not guarantee selection.
You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.
This program is only open to domestic students (Australian/NZ citizens, Australian PR visa holders or any Australian visas without study restrictions).
It is a university requirement that applicants provide evidence that they meet the published entry requirements. Uncertified documentation does not provide this evidence; however we accept uncertified documents for the purpose of selection, and reserve the right to request your original certified documentation at any time.
*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5.
For TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.
PTE Overall score minimum of 65, with writing skills of minimum 65 and no other communicative skill below 50
Entry Requirements
- Two years work experience
- An undergraduate degree or six years of work experience
- Two confidential professional referees
- English proficiency
For more information, visit our application FAQ's page.
Program Enquiry
Fill out the form below with details of your enquiry and our team will respond to your request within three business days,
or call us on +61 3 9349 8200 or email study@mbs.edu. Read our Privacy Policy.
