Melbourne Business School Custom Solutions Data for Decision Makers Program

Data for Decision Makers Program

Leverage the power of your organisation’s data for competitive advantage

The Data for Decision Makers Program is designed for managers and leaders who wish to learn how data analytics can transform their decision-making.

The Data for Decision Makers Program is designed for managers and leaders who wish to learn how data analytics can transform their decision-making.

Organisations currently have huge volumes of data on their customers, operations and performance—but most can only leverage a fraction of the full potential of their data. Data alone won't deliver a competitive advantage.

This program explores the strategic opportunities presented by data, and helps managers and leaders understand why they require a shift in mindset to become more data-based in their decision making.

Who Should Attend?

Leaders and managers

This program is designed for leaders and managers who wish to better understand the benefits of data analytics and how to embed a data-driven decision-making culture.

Program Objectives

Develop an analytics mindset

  • Understand when and why data are better than intuition for decision making
  • Move away from correlations and dashboards toward causal insights

Contribute to improved data-based decision making 

  • Question entrenched ways of decision-making
  • Know when and how data can be misleading

Guide your analysts to improve their analyses of data

  • Know why the business context of data is critical for good data science
  • Develop and grow your team’s abilities by imparting contextual knowledge

Topics Covered

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Leverage data for strategy

Use tools and frameworks to align your data strategy with your business strategy.
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Extract value from data

Learn how your organisation can fully extract value from data and improve performance.
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Avoid common data mistakes

Understand how to use critical analysis to avoid being misled by dashboards or intuition.
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Correlations, models and AI

Learn to build conceptual data models that are more than just simple correlations.
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Causal thinking

Find out how to make better data-based decisions that mitigate biases in machine learning and AI.

Delivered in Person


Experience the interaction of MBS faculty at your preferred location (e.g. MBS or your organisation) with optional additional modules tailored to your organisation’s unique development needs.

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Delivered Online


Utilise the convenience of digital learning in one of two formats:

  • ‘Asynchronous’ to progress in your own time at your own pace, or
  • ‘Synchronous’ for live and continuous interaction with your facilitator and team

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Ujwal Kayande

Ujwal Kayande


Professor Ujwal Kayande is the Founding Director of the Centre for Business Analytics at Melbourne Business School (MBS). He is also the Associate Dean (Academic) at MBS, the Co-Director of the ‘Delivering Value through Digital’ joint program with the University of Oxford, and the visiting RHB Bank Chair Professor in Analytics at UKM (Malaysia).

Ujwal has previously taught Marketing Analytics and Strategy at several leading business schools such as Penn State University and the Wharton School.

Program Enquiry

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