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Centres Centre for Business Analytics Research

Research

Latest research from Melbourne Business School Centre for Business Analytics.

In Case You Missed It

Supporting data-driven decision making with cutting-edge business analytics research.

Navigating the Murky Waters of Mobile Ad Fraud: A Cautionary Tale for Brands
2 Minute Read
The pricing conundrum: Personalized vs. Non-Personalized
Supply chain managers need to balance cost with resilience
5 Minute Read

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