The Centre for Business Analytics contributes broadly and deeply to knowledge and practice in analytics.
To aid this purpose, the Centre for Business Analytics has partnered with Kearney to create the Analytics Impact Index, which is a globally recognised guide for organisational leaders to compare and improve their analytics capabilities.
Funding is also provided to research projects across the University of Melbourne. Research topics include areas such as developing new text-mining techniques, new security analytics methods, understanding the shareholder value of investments in analytics, developing new customer lifetime value models and optimising supply chains.
Analytics Impact Index
As investment in analytics continues to grow, many organisations wonder what they can do to extract maximum value from their investment.
The Analytics Impact Index identifies the bottom-line impact and structural elements required to set an organisation up for success and provides practical steps for how your business can improve it's analytics capabilities.
To get involved, download a copy of the 2021 Analytics Impact Index white paper, or take the survey to see how well your organisation is tracking across common benchmarks in your industry.Find out more
The Academic Fellows of the Centre, who come from the fields of information systems, machine learning, economics, operations research, statistics, talent and human resources, strive to produce research that informs
Research Within Reach: Cracking the code – the maths behind consumer choice
Gerardo Berbeglia, November 2021
Market segmentation in online platforms
Franco Berbeglia, Gerardo Berbeglia, Pascal Van Hentenryck December 2021