Managing Partner, Forethought
B.Bus (Mkt), MBA (Melbourne)
Ken Roberts is a serial innovator of advanced analytics methods, being granted patents in the USA and Australia for his work. With a duel lens on survey and organisational data, Ken seeks to address organisations’ vital questions: how to efficiently gain and retain market share and how to drive communications efficacy. For over 20 years, Ken has led Forethought to be ranked the most commercially effective and innovative marketing growth consultancy in Australia. Ken has published extensively in prominent industry journals, twice in the prestigious Marketing Science Journal, and has been lauded internationally for his contribution to driving organisational growth.