Melbourne Business School Jetstar Case Challenge 2023

Jetstar Case Challenge 2023

Jetstar Case Challenge 2023

We’re really excited to be partnering with Jetstar to bring you the very first Jetstar Case Challenge!

We’re really excited to be partnering with Jetstar to bring you the very first Jetstar Case Challenge!

Are you looking to expand your strategy and analysis skills? The Jetstar Case Challenge is your chance to put your learnings to the test and come up with solutions for a real business challenge.

Registrations are now open.

Please see below for Registration and Challenge details.

Prizes

Prizes include Jetstar flight vouchers and cash prizes for the top 3 finalists.

Case Challenge Details

Please check the Terms and Conditions form to see if you are eligible to enter.

Key Dates:
Friday 21 July: Registration deadline (9.00am)
Friday 21 July: Information session (5.30pm)
Monday 7 August: Submission deadline (9.00am)
Friday 11 August: Finalists notified (close of business)
Friday 18 August: Final presentations to judges and winners announced

Case Challenge Question

What opportunities and risks can Jetstar identify by looking at significant diaspora within major Australian capital cities, their travel propensity to and from foreign markets within Asia Pacific, and forecasts for growth over the coming 1-5 years?

  • This would include analysis of Australian city resident population and postcode wealth data, compared with international markets serviced by air schedules. (Jetstar can provide ABS data sets and airline schedule information, O&D Passenger info (DDS) and proprietary postcode booking information)
  • How might this change in the future, looking at population growth and net migration forecasts, coupled with AU and overseas economic growth rates?
  • By using the findings from this data, what strategies could Jetstar (and synergistic industries, such as the tertiary education sector) pursue to grow these opportunities (such as potential new routes, industry partnerships, community-based advertising (e.g. micro level social geo-targeting), etc.

Please note: Additional case data will be provided at the Information session on Friday 21 July.

Case Challenge Registration

Registrations are now closed.

Registrations are now closed.

Registrations were open until 9.00am on Friday 21 July.

Please contact to [email protected] if you have any questions.